Senior Product Marketing Manager

Tremendous; New York (NY); Remote; USD 155,000 - 185,000; Full time

Job summary

An established industry player is seeking a Senior Product Marketing Manager to drive go-to-market strategies for key segments. In this fully remote role, you will own the execution of high-impact campaigns, enhance customer engagement, and collaborate across teams to influence product direction. With a focus on analytical insights and storytelling, you will play a crucial role in shaping the company’s growth trajectory. Join a profitable and innovative firm that values efficiency and flexibility, offering competitive pay and opportunities for career advancement.

Benefits

Equity

Competitive Pay

Flexible Work Hours

Remote Work

Career Growth Opportunities

Qualifications

• 5-8 years of product marketing experience, preferably in B2B SaaS.
• Proven ability to lead go-to-market strategies and campaigns.

Responsibilities

• Own go-to-market strategy for key customer segments and lead execution.
• Drive ICP research processes to enhance segmentation and campaign strategy.

Skills

Product Marketing

B2B SaaS

Go-to-Market Strategy

Customer Empathy

Storytelling

Analytical Skills

Project Management

Job description

Tremendous is the fast, free, flexible way to send bulk payouts to people in over 200 countries. 10,000+ companies ranging from mom-and-pops to Google, MIT, and United Way have sent over $1 billion, saving 15 hours a month on average.

In both our product and our workplace, we’re intentional about making work more efficient, flexible, and fulfilling. Tremendous is a fully remote, high-documentation, low-meeting culture, which means more time for what matters in both your professional and personal life.

Our customers, who include marketers, researchers, HR teams, and nonprofits, rave about how quick and easy it is to use Tremendous — check the ratings on G2. Yet there’s a lot of complexity under the hood, including over 2,000 redemption options and plenty of banking infrastructure. This duality makes working here a fun challenge.

Tremendous is profitable and growing without outside investors. Join us before our next international offsite.

About the role

Product marketers deeply understand our Ideal Customer Profiles (ICPs) and craft winning strategies for growing target markets, driving product adoption, and enabling internal teams. We’re looking for a Senior Product Marketing Manager to lead go-to-market efforts for key segments, uncover new growth opportunities, and drive strategic initiatives like win-loss analysis, enterprise ABM, and competitive intelligence.

What you’ll do

• Own go-to-market strategy for 1-2 of Tremendous’ top customer segments and lead execution across teams

• Drive and scale ICP research processes to sharpen segmentation, positioning, messaging, and campaign strategy

• Lead the development of high-impact ABM and broad-reach campaigns to generate and accelerate pipeline

• Partner with Content and Growth to shape our content strategy and expand into new acquisition channels (e.g., events, partnerships, third-party sites, web)

• Build strategic relationships with customers, partners, and influencers to shape thought leadership and elevate our brand

• Strengthen campaign and segment reporting to identify what’s working, iterate quickly, and maximize ROI

• Collaborate with Product and Sales to influence roadmap decisions and lead full-funnel product launches

• Lead competitive strategy and improve the team’s approach to tracking and communicating market movements

What you’ll bring

• 5–8 years of product marketing experience — strong preference for B2B SaaS

• Proven ability to lead go-to-market strategy for a product, vertical, or customer segment

• Deep empathy for customers and a track record of applying insights to shape messaging, campaigns, and product direction

• Strong storytelling and communication skills — you can influence cross-functional teams and executive stakeholders

• Highly proactive — you take ownership of complex projects, drive alignment, and see initiatives through with minimal oversight needed

• Experience designing and executing both broad-based and ABM-style marketing strategies

• Proficiency in conducting and scaling research — you’ve led win-loss interviews, voice of customer programs, or segmentation studies

• Experience partnering closely with sales, product, and customer success to drive adoption and revenue

• Analytical mindset — you’re comfortable using data to evaluate performance and optimize strategy

• An eye for process improvements — you look for ways to streamline workflows, scale knowledge-sharing, and improve cross-functional alignment

• Ability to lead cross-team initiatives like competitive intelligence, thought leadership, or market expansion

Why work with us

• We’re profitable with plenty more opportunity ahead, which is good news for your career growth.

• We offer competitive pay, equity and benefits. The base salary for this role is $155,000 - $185,000.

• We're a fully remote company. Work from wherever you want in the Americas.

• We’ve got smart people and a great culture. See ourcompany handbook.