Lead Product Marketing Manager

UKG; Lowell (MA); Hybrid; USD 110,000 - 170,000; Full time

Job summary

UKG is seeking a Senior Product Marketing leader to craft differentiated Workforce Management messaging and drive GTM execution. You will align with Product, Sales, and Marketing to articulate why our solution matters, shape launches, pricing, and packaging, and translate market insights into roadmap and revenue decisions.

You will partner with cross-functional teams to develop sales plays, ROI frameworks, and compelling content, while maintaining strong voice-of-the-market to inform strategy

Qualifications

• Bachelor's degree in marketing, business, or communications.
• 5+ years of progressive experience in product marketing, including B2B SaaS.
• Proven ability to develop differentiated messaging and positioning.

Responsibilities

• Develop differentiated Workforce Management messaging that links capabilities to business outcomes.
• Drive cross-functional alignment in a matrixed environment across Product, Sales, Marketing and other teams.
• Advocate for GTM needs and contribute to strategy including launches, pricing, packaging, and post-launch optimization.
• Partner with Product Management to translate insights into roadmap decisions and revenue-based prioritization.
• Support GTM by developing sales plays and assets like value/Roi frameworks, executive decks, and solution briefs.
• Collaborate with Marketing on ABM, demand-gen, webinars, and thought leadership to build enterprise pipeline.
• Maintain a strong point of view on Workforce Management buyers, trends, and competitive positioning.
• Coordinate with Analyst Relations on analyst briefings and product narratives.
• Work with Sales Operations to define GTM KPIs and relay insights to Product for prioritization.

Skills

Product marketing

Cross-functional leadership

B2B SaaS

Go-to-market strategy

Executive presentations

Analytics and market insights

Education

Bachelor's degree in marketing, business, communications, or related field

Job description

• Develop differentiated Workforce Management messaging and positioning that connects product capabilities to strategic business outcomes and clearly communicates why the problem matters, why our solution is different, and why customers should act now.
• Drive alignment in a matrixed environment by building consensus, managing dependencies, and influencing peers and leaders across Product, Sales, Marketing, and other departments.
• Advocate for the Workforce Management team's go-to-market needs and contribute to broader GTM strategy, including product launches, pricing and packaging, commercialization, field readiness, and post-launch optimization.
• Partner with Product Management to synthesize customer, market, competitive, field, and usage insights into actionable recommendations that inform roadmap priorities and revenue-based product decisions.
• Support the GTM team in developing sales plays and create the supporting commercial content—such as value and ROI frameworks, executive presentations, objection-handling guidance, solution briefs, and other assets—that helps enterprise sales teams win.
• Partner with Marketing on ABM, demand-generation, webinar, and thought-leadership programs by providing the messaging, content, and market insights needed to generate qualified enterprise pipeline.
• Maintain a strong point of view on Workforce Management buyers, market trends, industry dynamics, and competitive positioning, using voice-of-the-market insights to shape Product, Sales, and Marketing strategy.
• Coordinate with Analyst Relations and Product Management on analyst briefings, product narratives, and supporting materials, including editing content to ensure clarity and consistency.
• Work with Sales Operations to define and evaluate GTM KPIs, including pipeline, adoption, content effectiveness, competitive win rates, and other commercial signals; bring those insights to the Product team to support revenue-based prioritization.
• Bachelor's degree in marketing, business, communications, or a related field—or equivalent experience.
• 5+ years of progressive experience in product marketing, including experience leading B2B SaaS or multi-product platform solutions.
• Proven ability to develop differentiated messaging and positioning that connects product capabilities to measurable customer and business outcomes.
• Experience developing executive presentations, sales enablement content, value propositions, ROI frameworks, and other commercial materials.
• Demonstrated ability to drive alignment and influence without formal authority across Product, Sales, Marketing, and other cross-functional teams.
• Experience leading product launches or go-to-market programs from strategy and positioning through field readiness and performance measurement.
• Deep understanding of enterprise buying journeys and complex, multi-stakeholder sales cycles, including experience partnering with Product Management to inform roadmap decisions.

We collaborate and succeed in a hybrid model. 3 days per week in one of these UKG offices is a requirement.

• Exceptional written, verbal, and visual communication skills, including the ability to simplify complex ideas and present effectively to senior leaders.
• Strong strategic and analytical judgment, with the ability to synthesize customer, market, product, competitive, and revenue data into clear recommendations and priorities.
• Experience in Workforce Management, HR technology, or adjacent enterprise software markets is a plus.
• Experience working with Healthcare customers or within the Healthcare vertical is also a plus.
• Familiarity with AI-enabled products or AI-supported marketing workflows is preferred.
• A differentiated Workforce Management narrative that resonates with buyers, is consistently adopted across Product, Sales, and Marketing, and establishes the Product Marketing Lead as a trusted thought partner to senior leaders.
• Product Marketing content and GTM programs that improve enterprise sales effectiveness and contribute to measurable outcomes such as qualified pipeline, deal velocity, competitive win rates, customer adoption, or expansion.
• Customer, market, competitive, field, and product insights that meaningfully influence product roadmap decisions and revenue-based prioritization.
• Well-coordinated analyst engagements and strong collaboration with Analyst Relations that support the broader Workforce Management market narrative.
• Recognition as a trusted thought partner by Product, Marketing and Sales.