Product Marketing Lead — Workforce Management

Ukg-6

Atlanta (GA)

Hybrid

USD 115,000 - 165,000

Full time

13 days ago

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Job summary

UKG is seeking a Lead Product Marketing Manager to shape market narratives and the go-to-market approach for our Workforce Management portfolio. You will translate complex capabilities into business outcomes for enterprise buyers while partnering with Product, Sales, and Marketing to drive demand and revenue.

You will craft messaging, support launches, and develop compelling executive-ready content for CHROs, CFOs, and senior IT leaders.

Qualifications

Bachelor’s degree or equivalent in a related field is required.
5+ years of progressive experience in product marketing, including B2B SaaS or multi-product platforms.
Proven ability to develop differentiated messaging and executive-level materials.

Responsibilities

Develop differentiated Workforce Management messaging and positioning.
Drive alignment across Product, Sales, Marketing and other teams.
Advocate for GTM needs and contribute to launches, pricing, packaging and field readiness.
Synthesize customer and market insights to inform roadmap priorities and revenue-based decisions.
Create sales plays and assets such as value/ROI frameworks, executive decks, and briefs.
Partner with Marketing on ABM, demand-gen, webinars and thought leadership.
Maintain a strong POV on buyers, market trends, and competitive positioning.