Senior Product Marketing Lead — Telecom (AI-Driven)

ServiceNow

Santa Clara (CA)

On-site

USD 150,000 - 210,000

Full time

14 days+

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Benefits offered by this job

Generous family leave

Matched donations

Annual learning stipends

Flexible PTO

Competitive retirement plan

Paid volunteer time

Job summary

ServiceNow is seeking a Senior Manager of Product Marketing for Telecommunications to bridge product and market teams with AI-first workflows. You’ll own the telecom narrative, accelerate content across release cycles, and enable sales with crisp differentiators and proof points.

You will partner with product and field teams to drive pipeline, ensure market-ready messaging, and maintain a competitive edge in the telco space.

Qualifications

7+ years in B2B product marketing, preferably in telecommunications.
Proven ability to distill complex product capabilities into clear messaging for business buyers.
Track record of launches that move pipeline and influence deals.

Responsibilities

Translate product capabilities into crisp, market-ready messaging for telco buyers.
Own release-cycle content, messaging, and enablement to accelerate pipeline.
Develop positioning, proof points, and differentiators for sales assets.
Partner with product and sales to stay ahead of roadmaps and launches.
Lead AI-driven content production and workflows across releases.
Provide expert positioning during active sales cycles and complex deals.
Monitor telco competitors and translate intelligence into differentiation.