Senior Product Marketing Lead – Positioning & Launches

Yardstik; Minneapolis (MN); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Hybrid work environment

Downtown Minneapolis office

Competitive compensation

Unlimited PTO

Medical, dental, voluntary benefits

Job summary

Yardstik is seeking a product marketer to own the story across markets, products, and technology. You’ll conduct ICP and competitive research, shape messaging, plan launches, and enable sales to talk about what we’ve built.

This role closes the gap between product and narrative, equipping teams with materials, training, and go-to-market execution. Hybrid work in Minneapolis supports collaboration and impact.

Qualifications

• 6+ years of product marketing in B2B software, owning positioning, messaging, launches and enablement.
• Excellent writing and storytelling skills; ability to present confidently to sales teams.

Responsibilities

• Research buyers, competitors, and market; translate into positioning used across channels.
• Build messaging architecture for each industry and product line.
• Lead sales enablement materials, training, and sessions.
• Own product launches from packaging/naming to go-to-market execution.
• Create and maintain sales resources across the product line.
• Represent Yardstik publicly at webinars, conferences, and with analysts.

Skills

Product marketing

Messaging

Go-to-market

Sales enablement

Launch management

Job description

Yardstik is seeking a product marketer to own the story across markets, products, and technology. You’ll conduct ICP and competitive research, shape messaging, plan launches, and enable sales to talk about what we’ve built.

This role closes the gap between product and narrative, equipping teams with materials, training, and go-to-market execution. Hybrid work in Minneapolis supports collaboration and impact.