Senior Product Marketing Lead, Healthcare Solutions

Vizient; Irving (TX); Presencial; USD 89 000 - 156 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Benefits plan

Resumo da oferta

Vizient in the United States is seeking a go-to-market leader to develop and execute strategies for its portfolio of healthcare and life sciences solutions. You will translate capabilities into differentiated offerings, partnering with service-line leadership, delivery, sales, and marketing to drive pipeline growth and client value.

You will lead launches, define market-ready offerings, create messaging and proof points, and analyze market insights to optimize positioning and commercial outcomes

Qualificações

• 5+ years of experience in B2B marketing or related roles.
• Experience packaging complex capabilities into differentiated offerings.
• Willingness to travel as required by the role.

Responsabilidades

• Develop and execute go-to-market strategies for solutions and services.
• Define market-ready offerings, target audiences and value propositions.
• Lead launches and commercialization initiatives with cross-functional alignment.
• Create positioning frameworks, buyer personas, messaging and proof points.
• Develop portfolio architecture addressing healthcare and life sciences needs.
• Conduct market research, competitive analysis and client insights.
• Collaborate with sales enablement and marketing to produce materials and campaigns.
• Identify measurable client outcomes and develop supporting case studies.
• Coordinate stakeholders and translate strategy into actionable plans.
• Analyze metrics to continually improve positioning and go-to-market execution.

Conhecimentos

Analytical thinking

Strategic thinking

Storytelling

Positioning

Communication

Cross-functional collaboration

Travel willingness

Formação académica

MBA

Marketing/Business degree

Descrição da oferta de emprego

Vizient in the United States is seeking a go-to-market leader to develop and execute strategies for its portfolio of healthcare and life sciences solutions. You will translate capabilities into differentiated offerings, partnering with service-line leadership, delivery, sales, and marketing to drive pipeline growth and client value.

You will lead launches, define market-ready offerings, create messaging and proof points, and analyze market insights to optimize positioning and commercial outcomes