Senior Product Marketing Lead, AI GTM

salesforce.com, inc.

Chicago (IL)

On-site

USD 143,000 - 217,000

Full time

14 days+

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Job summary

Salesforce is seeking a GTM Senior Product Marketing Manager, Agentforce, to lead go-to-market enablement for Salesforce's Agentforce AI portfolio. You will design demos, sales plays, and training content to enable sellers and customers.

In this enterprise SaaS role, you will collaborate with Product, Core PMM, and Sales to translate complex AI capabilities into compelling value stories, drive adoption, and accelerate revenue growth across global teams.

Qualifications

7+ years in Product Marketing, Solution Engineering, Sales, or GTM roles within B2B SaaS or enterprise technology.
Deep understanding of Salesforce AI, Agentforce, or comparable enterprise AI platforms.
Translate technical capabilities into clear business value.
Experience partnering with Core Product Marketing, Product Managers, and cross-functional stakeholders.

Responsibilities

Serve as the Agentforce GTM expert across product, marketing, sales, pricing/packaging, and operations - translating innovation into clear, actionable programs that drive adoption and revenue growth.
Consumption Model Enablement: Understand and communicate the Agentforce consumption model, helping sellers and customers navigate pricing, value realization, and Flex Credit opportunities.
Sales Plays: Create, launch, and manage quarterly sales plays aligned to product priorities, market opportunities, and field needs - driving measurable pipeline growth.
AI Agent-Driven Enablement & Slackbot Skill Building: Design and build AI-powered enablement tools - including custom Slackbot skills and agent workflows - that turn manual, multi-source seller research into instant, accurate, actionable guidance (e.g., eligibility checks, pricing/quoting assistance, FAQ and objection-handling lookups), and iterate on them based on field usage and feedback.
Adoption Acceleration: Own, partner, and drive adoption of Agentforce across the field - building programs and feedback loops that identify adoption blockers, track funnel/usage metrics, and turn insight into targeted enablement sales plays.
Cross-Functional Collaboration: Partner across Corporate Strategy, Core Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams to ensure alignment and flawless execution.
Product Expertise: Maintain a grasp of the Agentforce product, understanding its architecture, capabilities, and roadmap to inform enablement and messaging.
Presentation Delivery: Build and deliver high-impact presentations and demos for internal enablement sessions.
Enablement Programs: Design and deliver compelling enablement programs and content (training materials, FAQs, talk tracks, demo guides, etc.) that empower technical and non-technical sellers alike.
Field Readiness: Partner with global go-to-market and distribution leaders to drive adoption, readiness, and pipeline acceleration across all selling teams.
Content Development: Develop and maintain repeatable GTM assets - including sales plays, messaging frameworks, competitive content, and demo libraries - aligned to launch and campaign rhythms.
Sales Communications: Communicate sales updates, ensuring consistent storytelling and alignment across global teams and product pillars.
Cross-Cloud Alignment: Act as the Agentforce subject matter expert across Salesforce clouds (Sales, Service, Data Cloud, etc.) to ensure unified value messaging and solution positioning.
Pace and Adaptability: Thrive in a fast-paced, dynamic environment and remain comfortable with ambiguity, adapting quickly while maintaining clarity, precision, and executional excellence.