Senior Product Marketing Lead, Ad Tech Growth

DT; New York (NY); Híbrido; USD 170.000 - 210.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Stock options

Unlimited PTO

Performance-based bonus

Descripción de la vacante

DT (NASDAQ: APPS) is a mobile growth platform powering advertiser, developer, and partner ecosystems worldwide. The Lead Product Marketing Manager will connect product, commercial teams, and customers to simplify adoption, define positioning, and guide launch readiness.

This senior IC role requires strong storytelling, market insight, and collaborative leadership. DT emphasizes pay transparency and an equity-enabled compensation package.

Formación

• 8+ years of related experience with a Bachelor's degree or 6+ years with a master's degree with ad tech experience is desirable.
• Substantial product marketing experience in a B2B technology company; advertising technology, mobile platforms, or digital media experience is strongly preferred.
• Demonstrated experience across positioning and messaging, commercialization strategy, product launches, sales enablement, market intelligence, and product documentation.
• A track record of independently leading complex, cross-functional GTM initiatives and making sound decisions with incomplete data.
• Ability to understand how Product, Engineering, Sales, Client Success, Partnerships, Research, and Marketing contribute to a shared commercial outcome.
• Strong influence and advisory skills, adaptable communication for technical and executive audiences.
• Excellent writing, storytelling, and presentation skills, turning complex tech into concise value propositions.
• Experience using qualitative and quantitative evidence to identify customer needs and opportunities, and strengthen GTM recommendations.
• A practical, hands-on approach to solving problems, building repeatable systems, and driving high-quality execution.

Responsabilidades

• Serve as the product marketing lead for an assigned portfolio and independently drive PMM strategy across the product lifecycle.
• Synthesize customer feedback, market research, competitive intelligence, beta feedback, and adoption data to define audiences and inform strategy.
• Develop commercialization strategies defining the target customer, problem, value, and go-to-market plan.
• Drive GTM discipline across the portfolio, including launch gates, readiness reviews, and cross-functional alignment.
• Act as a conduit between Product and commercial teams to ensure customer needs shape roadmap strategy.
• Collaborate with Design, Research, and Content teams to create scalable collateral and sales tools.
• Build proof points, customer stories, and case studies to validate product value.
• Define success metrics pre-launch and optimize messaging post-launch based on results.

Conocimientos

Portfolio leadership

Market & customer insight

Go-to-Market strategy

GTM operations

Product and commercial alignment

Marketing enablement

Proof & market validation

Lifecycle optimization

Educación

Bachelor's degree

Master's degree

Descripción del empleo

DT (NASDAQ: APPS) is a mobile growth platform powering advertiser, developer, and partner ecosystems worldwide. The Lead Product Marketing Manager will connect product, commercial teams, and customers to simplify adoption, define positioning, and guide launch readiness.

This senior IC role requires strong storytelling, market insight, and collaborative leadership. DT emphasizes pay transparency and an equity-enabled compensation package.