Senior Product Marketing Lead — Growth Platform (Hybrid)

DT; Austin (TX); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Stock options

Unlimited PTO

Performance-based bonus

Job summary

DT is seeking a Lead Product Marketing Manager to connect advertisers, app developers, and device partners across the mobile ecosystem by making our products and platform easier to understand, sell, and adopt. You will partner with Product and work with commercial teams to bring customer and market insight into product decisions and define clear positioning.

This senior individual contributor role requires mentoring, best-practice sharing, and framework development to elevate the PMM function.

Qualifications

• 8+ years of related experience with a Bachelor's degree or 6+ years with a master's degree in ad tech is desirable.
• PMM experience in a B2B technology company; advertising technology or digital media preferred.
• Experience with positioning and messaging, commercialization strategy, product launches, sales enablement, market intelligence, and product documentation.
• A record of independently leading complex, cross-functional GTM initiatives and making sound decisions when data or ownership is not fully defined.

Responsibilities

• Lead PMM for an assigned portfolio, driving strategy across the product lifecycle.
• Synthesize customer and commercial feedback, market research, competitive intelligence, beta feedback, and product adoption data to define target audiences and inform roadmaps.
• Develop commercialization strategies that define target customers, value, and market positioning.
• Drive GTM discipline across product portfolios, including launch gates and readiness reviews.
• Bridge Product and commercial teams to ensure alignment with customer needs.
• Create scalable collateral, sales tools, training, FAQs, and adoption guidance with cross-functional teams.
• Develop proof points, customer stories, case studies, and other evidence validating product value.
• Define success measures before launch and adjust messaging based on results.

Skills

Portfolio Leadership

Market Insight

Go-to-Market Strategy

GTM Operations

Cross-functional Collaboration

Sales Enablement

Product Documentation

Executive Communication

Analytical Decision-Making

Education

Bachelor's degree

Master's degree

Job description

DT is seeking a Lead Product Marketing Manager to connect advertisers, app developers, and device partners across the mobile ecosystem by making our products and platform easier to understand, sell, and adopt. You will partner with Product and work with commercial teams to bring customer and market insight into product decisions and define clear positioning.

This senior individual contributor role requires mentoring, best-practice sharing, and framework development to elevate the PMM function.