Senior Product Marketing Insights Leader

Bank of America; Charlotte (NC); On-site; USD 120,000 - 160,000; Full time

Job summary

Bank of America is seeking a Senior Insights Strategy Executive for Product Marketing to lead strategy, optimization, and delivery of insights across demand generation and line-of-business marketing. You will partner with brand, media, and product teams to ensure data-driven decisions and enterprise value through advanced analytics, AI, and measurement frameworks.

The role requires deep marketing analytics expertise, executive communication, and the ability to align data foundations with

Qualifications

• Bachelor's degree or equivalent work experience in marketing, business, analytics, or economics.
• Minimum 10 years of experience in marketing analytics, growth strategy, consumer financial services, product marketing, or consulting.
• Command of demand generation, segmentation, experimentation, attribution, AI applications, measurement, and data governance.
• Ability to translate ambiguous business questions and complex analysis into practical product marketing decisions and clear technical delivery requirements.
• Experience influencing senior leaders and coordinating cross-functional teams without direct ownership.
• Strong executive communication, prioritization, consulting, and stakeholder-management skills.

Responsibilities

• Advise demand-generation and line-of-business product marketing teams on insights to improve decisions and outcomes.
• Govern a learning agenda across campaigns, products, audiences, and channels to maximize enterprise value.
• Act as a trusted consultant translating business questions into technical delivery requirements.
• Identify data gaps (consent, tagging, identity, attribution) and prioritize investments.
• Select modeling, AI, research, experimentation, and analytics based on risk, importance, speed, scale and cost.
• Define core knowledge to manage demand generation and ensure executives have access to it via tools and dashboards.
• Develop measurement and diagnostic guidelines aligned to data structures for audience, exposure, channel, and outcomes.
• Drive requirements across audience, growth opportunities, funnel, campaigns, and media performance teams.
• Set test-and-control requirements and standards while teams design experiments.
• Commission analyses of overlaps (triggers, audiences, treatments) to meet business and risk specs.

Skills

Analytical Thinking

Business Acumen

Innovative Thinking

Strategic Thinking

Technical Strategy Development

Critical Thinking

Influence

Stakeholder Management

Business Analytics

Business Intelligence

Continuous Improvement

Decision Making

Executive Presence

Education

Bachelor's degree in marketing, business, analytics, economics, or a related field, or equivalent work experience.

Master's degree, preferably an MBA, strongly preferred.

Five years of industry strategy or consulting experience (as per required 10+ years total).

Job description

Bank of America is seeking a Senior Insights Strategy Executive for Product Marketing to lead strategy, optimization, and delivery of insights across demand generation and line-of-business marketing. You will partner with brand, media, and product teams to ensure data-driven decisions and enterprise value through advanced analytics, AI, and measurement frameworks.

The role requires deep marketing analytics expertise, executive communication, and the ability to align data foundations with