Strategic Marketing Director, Consumer Investments

Bank of America; Boston (MA); Vor Ort; USD 104.000 - 169.000; Vollzeit

Zusammenfassung

Bank of America is seeking a senior marketing leader to own and evolve the marketing strategy for a portfolio of digital products and consumer investments. You will guide cross-functional teams across Digital Marketing, Technology, Brand, Risk, and Legal to deliver strategic, measurable outcomes and enhanced client journeys.

You will leverage data and insights to shape content, AI-driven experiences, and an integrated media plan, ensuring consistent value proposition across touchpoints and

Qualifikationen

• Experience in leading marketing strategy and cross-functional collaboration.
• Proven ability to synthesize data into actionable strategy and outcomes.
• Strong communication and stakeholder management skills.

Aufgaben

• Own the marketing strategy and roadmap for multi-year digital sales and marketing page transition.
• Provide strategic oversight for MVP launches, performance management, and content/tool updates.
• Lead the integrated marketing plan for Consumer Investments across paid and owned channels.
• Shape the role of AI/LLM, search optimization, and discovery experiences.
• Partner with multiple teams to align strategy, governance, and measurement.
• Drive executive reporting and translate insights into prioritized roadmap changes.

Kenntnisse

Adaptability

Collaboration

Product Marketing

Project Management

Strategic Thinking

Communication

Analytics

Digital Marketing

Oral Communications

User Experience

Business Acumen

Coaching

Prioritization

Written Communications

Ausbildung

High School Diploma / GED / Secondary School or equivalent

Jobbeschreibung

Bank of America is seeking a senior marketing leader to own and evolve the marketing strategy for a portfolio of digital products and consumer investments. You will guide cross-functional teams across Digital Marketing, Technology, Brand, Risk, and Legal to deliver strategic, measurable outcomes and enhanced client journeys.

You will leverage data and insights to shape content, AI-driven experiences, and an integrated media plan, ensuring consistent value proposition across touchpoints and