Senior Product Marketing & Growth Leader

Baylor Miraca Genetics Laboratories, LLC; Northern (KY); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Baylor Genetics is seeking an Assistant Vice President of Product Marketing to lead downstream commercialization across its product portfolio. This role will own product positioning, value proposition development, messaging architecture, competitive intelligence, and sales enablement to drive adoption and portfolio growth.

The ideal candidate has 12+ years in product marketing or related commercial roles, with a proven ability to influence cross-functional teams and senior stakeholders in a

Qualifications

• Bachelor's degree required in Marketing, Business, or a related field.
• 12+ years of experience in product marketing, go-to-market, or commercial roles.

Responsibilities

• Lead downstream commercialization strategy across Baylor Genetics' product portfolio.
• Develop go-to-market strategies defining target customers, value propositions, and adoption plans.
• Translate product strategy into actionable commercial plans to accelerate market adoption.
• Own product positioning and messaging architecture for the portfolio.
• Lead development of sales enablement content, training, and onboarding programs.

Skills

Product marketing

Go-to-market strategy

Sales enablement

Competitive intelligence

Cross-functional collaboration

Leadership

Education

Bachelor's degree in Marketing or related field

Tools

Showpad

Job description

Baylor Genetics is seeking an Assistant Vice President of Product Marketing to lead downstream commercialization across its product portfolio. This role will own product positioning, value proposition development, messaging architecture, competitive intelligence, and sales enablement to drive adoption and portfolio growth.

The ideal candidate has 12+ years in product marketing or related commercial roles, with a proven ability to influence cross-functional teams and senior stakeholders in a