Senior Product Manager, Subscriptions & Growth

Strava; United States; On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Company paid benefits for employees & 

Flexible paid time off

Professional development stipend

401(k) plan - with company matching

Stock options

On-site fitness rooms

Job summary

Strava is seeking a Senior Product Manager to lead and improve the subscription experience globally. You will shape the conversion and monetization strategy, run fast-paced experiments, and own the roadmap to grow free-to-paid conversion and retention.

Collaborate with engineering, design, data, research, marketing to optimize the full user journey, monitor key metrics, and communicate outcomes to leadership.

Qualifications

• 5+ years of experience managing global subscription products, conversion funnels, or driving growth in consumer software.
• Action-oriented mindset with the ability to prioritize work and solve complex problems, balancing a high quality user experience with revenue impact.
• Strong analytical skills with hands-on experience with experimentation and A/B testing and evaluating results (e.g. conversion rate, trial-to-paid, plan mix shift, LTV).
• Clear communication skills, with the ability to build consensus across product, engineering, data, design, research, marketing, and leadership teams.

Responsibilities

• Lead and improve the subscription experience across Strava.
• Own the subscription strategy and roadmap to increase free-to-paid conversion and long-term subscriber retention.
• Design and drive rigorous experiments to understand drivers of purchase decisions across the full funnel.
• Collaborate with engineering, design, data, research, marketing to deliver high-quality experiences.
• Track and own core subscription health metrics—including conversion, churn, renewals, and lifetime value.
• Communicate experimentation strategy and results to peers and leadership.

Skills

Subscription product management

Experimentation / A/B testing

Data-driven analytics

Cross-functional collaboration

User growth

Tools

A/B testing tools

Job description

Strava is seeking a Senior Product Manager to lead and improve the subscription experience globally. You will shape the conversion and monetization strategy, run fast-paced experiments, and own the roadmap to grow free-to-paid conversion and retention.

Collaborate with engineering, design, data, research, marketing to optimize the full user journey, monitor key metrics, and communicate outcomes to leadership.