Senior Product Manager (Subscription)

Strava; United States; On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Company paid benefits for employees & 

Flexible paid time off

Professional development stipend

401(k) plan - with company matching

Stock options

On-site fitness rooms

Job summary

Strava is seeking a Senior Product Manager to lead and improve the subscription experience globally. You will shape the conversion and monetization strategy, run fast-paced experiments, and own the roadmap to grow free-to-paid conversion and retention.

Collaborate with engineering, design, data, research, marketing to optimize the full user journey, monitor key metrics, and communicate outcomes to leadership.

Qualifications

• 5+ years of experience managing global subscription products, conversion funnels, or driving growth in consumer software.
• Action-oriented mindset with the ability to prioritize work and solve complex problems, balancing a high quality user experience with revenue impact.
• Strong analytical skills with hands-on experience with experimentation and A/B testing and evaluating results (e.g. conversion rate, trial-to-paid, plan mix shift, LTV).
• Clear communication skills, with the ability to build consensus across product, engineering, data, design, research, marketing, and leadership teams.

Responsibilities

• Lead and improve the subscription experience across Strava.
• Own the subscription strategy and roadmap to increase free-to-paid conversion and long-term subscriber retention.
• Design and drive rigorous experiments to understand drivers of purchase decisions across the full funnel.
• Collaborate with engineering, design, data, research, marketing to deliver high-quality experiences.
• Track and own core subscription health metrics—including conversion, churn, renewals, and lifetime value.
• Communicate experimentation strategy and results to peers and leadership.

Skills

Subscription product management

Experimentation / A/B testing

Data-driven analytics

Cross-functional collaboration

User growth

Tools

A/B testing tools

Job description

• We are looking for a Senior Product Manager to lead and improve the subscription experience across Strava
• In this role, you will shape and run our conversion and monetization strategy, running fast-paced experiments to increase subscriber growth and retention
• You will own the strategy for how users discover and experience Strava’s full value, working closely with engineering, design, data, research, and marketing to understand the holistic journey and improve it
• Own the subscription strategy and roadmap to increase free-to-paid conversion and long-term subscriber retention
• Design and drive rigorous experiments that help us understand and learn about what drives purchase decisions across the full funnel – from pricing and packaging to messaging and value prop positioning
• Work closely with engineering, design, analytics, research, and marketing to deliver high-quality experiences
• Track and own core subscription health metrics—including conversion rates, churn, renewals, and lifetime value
• Communicate experimentation strategy, performance and trade-offs to product peers and leadership

Benefits

• 100% company paid benefits for employees and families
• Flexible paid time off
• $2,000 annual professional development stipend
• Paid time off for volunteering
• 401(k) plan - with company matching
• $1000 annual gear stipend
• $500 annual gym or coaching reimbursement
• On-site fitness rooms with showers, lockers, and towel service
• Weekly team workouts – including remote employees
• Safe and secure bike storage on-site
• Weekly all hands meetings
• Employee resource groups
• Anti-racism nonprofit company matching program
• Free lunch on Wednesdays on-site
• Regular team happy hours
• Team offsites and company retreats
• Cell phone reimbursement
• Generous industry discounts on gear and activities
• Race entries to events we sponsor
• Snacks and stocked kitchens on-site
• Strava gear
• Stock options

A calm, adaptable operator who thrives amidst rapid change, bringing clarity and focus to a fast-paced environment5+ years of experience managing global subscription products, conversion funnels, or driving growth in consumer softwareAction-oriented mindset with the ability to prioritize work and solve complex problems, balancing a high quality user experience with revenue impactStrong analytical skills with hands-on experience with experimentation and A/B testing and evaluating results (e.g. conversion rate, trial-to-paid, plan mix shift, LTV)Clear communication skills, with the ability to build consensus across product, engineering, data, design, research, marketing, and leadership teams