Lead Marketing Analyst: Data-Driven Growth Leader

TOGETHXR; Northern, New York (KY, NY); On-site; USD 120,000 - 170,000; Full time

Job summary

Strava is hiring a Lead Marketing Analyst to join the Marketing Analytics team. You will measure paid and organic marketing performance and drive insights to grow Brand Awareness, MAU, registrations, and subscriptions.

You’ll collaborate with Brand Marketing, Growth Marketing, and Data teams, own the measurement framework, build scalable ETL pipelines, and present data-driven narratives to leadership. This role offers a flexible hybrid model with substantial time on-site, and opportunities to

Qualifications

• 5+ years of analytics experience supporting growth marketing teams.
• 3+ years in performance measurement across paid and organic channels.
• Define metrics reflecting user behavior and drive marketing decisions.
• Strong SQL for large data extractions and scalable ETL.
• Proficiency in Python and Tableau for analysis and visualization.
• Ability to operate in ambiguity and design solid tests.
• Expertise in brand measurement methods, including MMM and brand lift.
• Strong communicator, able to tell data-driven stories.

Responsibilities

• Own brand media measurement planning and strategy.
• Govern, report, and refine the brand measurement framework.
• Align requirements across teams and partners to maximize impact.
• Deliver data-driven reviews in weekly/monthly business reviews.
• Own analytics reporting on brand metrics like awareness.
• Apply expertise in brand health surveys and sampling.
• Create and manage data pipelines and ETL workflows.
• Collaborate with broader data teams to improve tooling.

Skills

SQL

Python

Tableau

Brand measurement

MMM

ETL workflows

Data storytelling

Tools

Tableau

Job description

Strava is hiring a Lead Marketing Analyst to join the Marketing Analytics team. You will measure paid and organic marketing performance and drive insights to grow Brand Awareness, MAU, registrations, and subscriptions.

You’ll collaborate with Brand Marketing, Growth Marketing, and Data teams, own the measurement framework, build scalable ETL pipelines, and present data-driven narratives to leadership. This role offers a flexible hybrid model with substantial time on-site, and opportunities to