Senior Product Manager - Subscriber Lifecycle & Growth

Dow Jones; New York (NY); On-site; USD 150,000 - 185,000; Full time

Benefits offered by this job

Healthcare Plans

Paid Time Off

Retirement Plans

Insurance Plans

Wellness Resources

Education Benefits

Family Care Benefits & Caregiving

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

Dow Jones seeks a Principal Product Manager for Subscriber Lifecycle to own the value of subscriptions, from onboarding to retention, across The Wall Street Journal and other Dow Jones products. You’ll lead a team, align with marketing, engineering and design, and run experiments to protect and grow recurring revenue.

You will shape retention strategies, oversee core systems, and influence senior stakeholders while maintaining a superior subscriber experience across web and mobile platforms.

Qualifications

• 8+ years in product management focusing on subscriber retention/engagement
• Experience managing product managers, hiring, coaching, reviews
• Proven use of AI tools to enhance quality and velocity of work
• Strong experimentation and data-driven decision making
• Ability to discuss architecture and technical feasibility with engineers
• Influencing VP-level stakeholders and communicating strategy
• Understanding of subscriber lifecycle metrics
• Knowledge of digital media and subscription businesses
• Experience with native mobile apps (Braze/Piano a plus)

Responsibilities

• Define long-term product strategy for in-life subscriber lifecycle across web and mobile
• Lead and develop a team of product managers
• Own prioritization across a multi-brand, multi-surface portfolio (WSJ, Barron's, MarketWatch)
• Drive alignment with engineering, design, marketing, data science, and senior leadership
• Run a rigorous experimentation program with A/B testing and funnel analysis
• Own retention systems and tooling strategy
• Balance retention and revenue goals with subscriber experience and brand health

Skills

Subscriber retention

Team leadership

AI tools usage

Experimentation

Data-driven decisions

Engineering collaboration

Executive communication

Lifecycle metrics

Digital media knowledge

Braze/Piano familiarity

Tools

Braze

Piano

Job description

Dow Jones seeks a Principal Product Manager for Subscriber Lifecycle to own the value of subscriptions, from onboarding to retention, across The Wall Street Journal and other Dow Jones products. You’ll lead a team, align with marketing, engineering and design, and run experiments to protect and grow recurring revenue.

You will shape retention strategies, oversee core systems, and influence senior stakeholders while maintaining a superior subscriber experience across web and mobile platforms.