Principal Product Manager - Subscriber Lifecycle

Dow Jones; New York (NY); On-site; USD 150,000 - 185,000; Full time

Benefits offered by this job

Healthcare Plans

Paid Time Off

Retirement Plans

Insurance Plans

Wellness Resources

Education Benefits

Family Care Benefits & Caregiving

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

Dow Jones seeks a Principal Product Manager for Subscriber Lifecycle to own the value of subscriptions, from onboarding to retention, across The Wall Street Journal and other Dow Jones products. You’ll lead a team, align with marketing, engineering and design, and run experiments to protect and grow recurring revenue.

You will shape retention strategies, oversee core systems, and influence senior stakeholders while maintaining a superior subscriber experience across web and mobile platforms.

Qualifications

• 8+ years in product management focusing on subscriber retention/engagement
• Experience managing product managers, hiring, coaching, reviews
• Proven use of AI tools to enhance quality and velocity of work
• Strong experimentation and data-driven decision making
• Ability to discuss architecture and technical feasibility with engineers
• Influencing VP-level stakeholders and communicating strategy
• Understanding of subscriber lifecycle metrics
• Knowledge of digital media and subscription businesses
• Experience with native mobile apps (Braze/Piano a plus)

Responsibilities

• Define long-term product strategy for in-life subscriber lifecycle across web and mobile
• Lead and develop a team of product managers
• Own prioritization across a multi-brand, multi-surface portfolio (WSJ, Barron's, MarketWatch)
• Drive alignment with engineering, design, marketing, data science, and senior leadership
• Run a rigorous experimentation program with A/B testing and funnel analysis
• Own retention systems and tooling strategy
• Balance retention and revenue goals with subscriber experience and brand health

Skills

Subscriber retention

Team leadership

AI tools usage

Experimentation

Data-driven decisions

Engineering collaboration

Executive communication

Lifecycle metrics

Digital media knowledge

Braze/Piano familiarity

Tools

Braze

Piano

Job description

About The Role

As Principal Product Manager - Subscriber Lifecycle, you will own the product responsible for showing new customers the value of their subscription, building the habits that keep them engaged, and giving them compelling reasons to stay subscribed across The Wall Street Journal and other Dow Jones subscription products. You will own the in-life subscriber lifecycle end to end, from onboarding and activation through retention, save offers, upsell, and winback, across web and mobile app surfaces that reach millions of subscribers. You will lead a team of product managers and work closely with marketing, engineering, design, and subscription strategy to set direction, run experiments, and ship work that directly protects and grows recurring revenue. You will report to the VP of Product - Commerce.

NYC - 1211 Ave of the Americas

Full time

Job_Req_53221

About The Role

As Principal Product Manager - Subscriber Lifecycle, you will own the product responsible for showing new customers the value of their subscription, building the habits that keep them engaged, and giving them compelling reasons to stay subscribed across The Wall Street Journal and other Dow Jones subscription products. You will own the in-life subscriber lifecycle end to end, from onboarding and activation through retention, save offers, upsell, and winback, across web and mobile app surfaces that reach millions of subscribers. You will lead a team of product managers and work closely with marketing, engineering, design, and subscription strategy to set direction, run experiments, and ship work that directly protects and grows recurring revenue. You will report to the VP of Product - Commerce.

About The Team

Our Technology team drives the evolution of our Technology, Engineering, Data, Product and User Experience functions. With a keen focus on delivering cutting‑edge solutions, we shape the digital landscape for our customers, readers and users. From revolutionizing visuals to optimizing tools and harnessing the power of data, mobile, video and social platforms, our team is committed to providing a seamless and immersive experience across all touchpoints. Collaborating closely with our newsrooms and strategic partners, we spearhead the development of groundbreaking products and technologies.

You Will

• Work with marketing and subscription business stakeholders to define and execute the long‑term product strategy for the in‑life subscriber lifecycle across web and mobile app platforms
• Lead and develop a team of product managers as a player‑coach
• Own prioritization and trade‑offs across a complex multi‑brand, multi‑surface portfolio (WSJ, Barron's, MarketWatch; web and native mobile apps), driving alignment with engineering, design, marketing, data science, and senior leadership
• Run a rigorous experimentation program, using A/B testing and funnel analysis to drive measurable outcomes across activation, engagement, save, and winback experiences.
• Own the strategy for core retention systems and tooling
• Exhibit strong product judgment on high‑impact decisions, balancing retention and revenue goals with subscriber experience and long‑term brand health

You Have

• At least 8 years' of product management experience with a focus on subscriber retention, engagement, subscription, or direct‑to‑consumer products
• A track record of managing and developing product managers, including hiring, coaching, and performance management
• Proven ability to use AI tools to improve the quality and velocity of your work, while coaching the people around you to do the same
• Deep expertise in experimentation and data‑driven decision making
• Ability to engage in detailed discussions with engineering, understand subscription and messaging system architecture, and make product decisions informed by technical feasibility
• A track record of influencing VP‑level and above stakeholders and communicating product strategy, trade‑offs, and business impact to executive audiences.
• A strong understanding of subscriber lifecycle metrics
• Knowledge of digital media and subscription businesses
• Experience with native mobile app product and platforms such as Braze or Piano (a plus)

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.

Business Area: Dow Jones - Technology

Job Category: Software Product Engineering

Union Status

Non-Union role

Base Pay Range: $150,000 - $185,000

We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors. For bonus‑eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions. For benefits‑eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees. Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest newsgathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

Req ID: 53221