Principal Product Designer: Subscriber Growth & Acquisition

Dow Jones & Company, Inc.; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & WellnessResources

Education Benefits

Family Care Benefits & Caregiving Supp

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

Dow Jones in New York seeks a Principal Product Designer - Subscription Growth (Acquisition) to shape subscriber growth across The Wall Street Journal and other Dow Jones brands. This senior IC will define long-term design and business strategies for discovery, evaluation, and subscribing across registration, paywalls, pricing, checkout, and experiments.

You will collaborate with product, marketing, brand, engineering, research, and leadership, mentor designers, extend the Index Design System,

Qualifications

• 10+ years of product design experience leading complex digital products.
• Portfolio demonstrates systems thinking, product vision, and measurable business impact.
• Experience leading highly ambiguous, cross-functional initiatives.
• Exceptional interaction, visual, systems, and service design skills.
• Demonstrated success influencing senior stakeholders and driving alignment.

Responsibilities

• Define the long-term design strategy for subscriber growth across Dow Jones brands.
• Lead ambiguous, business-critical initiatives spanning registration, identity, paywalls, shop experiences, pricing, packaging, checkout, and experimentation.
• Partner with senior leadership across Product, Marketing, Brand, Engineering, Research, and Analytics to shape roadmap priorities.
• Create scalable acquisition patterns and interaction models that extend our Index Design System.
• Drive experimentation strategy by identifying opportunities and translating insights into product improvements.
• Translate research, data, and business goals into experiences that improve acquisition while upholding user experience.
• Lead strategic design explorations and workshops aligning teams around future investments.
• Mentor junior designers to elevate craft across the organization.
• Influence how Commerce measures success by defining experience quality metrics alongside KPIs.
• Represent Commerce Design within the Design & Research organization and contribute to company-wide strategy.

Skills

Systems thinking

Product vision

Ambiguity leadership

Interaction design

Visual design

Systems design

Service design

Stakeholder influence

Design systems

Mentoring

Tools

Figma

Job description

Dow Jones in New York seeks a Principal Product Designer - Subscription Growth (Acquisition) to shape subscriber growth across The Wall Street Journal and other Dow Jones brands. This senior IC will define long-term design and business strategies for discovery, evaluation, and subscribing across registration, paywalls, pricing, checkout, and experiments.

You will collaborate with product, marketing, brand, engineering, research, and leadership, mentor designers, extend the Index Design System,