Principal Product Designer: Commerce Growth & Acquisition

Dow Jones; New York (NY); Hybrid; USD 150,000 - 200,000; Full time

Benefits offered by this job

Healthcare plans

Paid time off

Retirement plans

Insurance plans

Wellness resources

Education benefits

Family care benefits

Commuter transit program

Subscription discounts

Employee referrals

Job summary

Dow Jones is seeking a Principal Product Designer - Commerce Acquisition to define the future of subscriber growth across The Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily, and other subscription products.

This senior IC role blends design strategy with business outcomes, guiding registration, paywalls, pricing, checkout, and experimentation across our Commerce ecosystem while mentoring senior designers to elevate design quality.

Qualifications

• 10+ years of product design experience leading complex digital products.
• Portfolio demonstrates systems thinking, product vision, and measurable business impact.
• Experience leading highly ambiguous, cross-functional initiatives.
• Expert proficiency in Figma and modern design workflows.
• Deep understanding of accessibility and inclusive design.
• Experience mentoring senior designers and raising design quality across organizations.

Responsibilities

• Define the long-term design strategy for subscriber acquisition across multiple Dow Jones brands.
• Lead highly ambiguous, business-critical initiatives spanning registration, identity, paywalls, shop experiences, pricing, packaging, checkout, and experimentation.
• Partner with senior leadership across Product, Marketing, Brand, Engineering, Research, and Analytics to shape roadmap priorities and strategic investments.
• Create scalable acquisition patterns, frameworks, and interaction models that extend our Index Design System and can be reused across brands.
• Drive experimentation strategy by identifying high-impact opportunities throughout the acquisition funnel and translating insights into long-term product improvements.
• Translate customer research, behavioral data, market trends, and business goals into experiences that improve acquisition performance while maintaining a high bar for user experience.
• Lead strategic design explorations, vision work, and cross-functional workshops that align teams around future Commerce investments.
• Mentor junior and mid-level designers through design reviews, coaching, and thoughtful feedback that elevates craft across the organization.
• Influence how Commerce measures success by defining experience quality metrics alongside conversion, acquisition, and revenue KPIs.
• Represent Commerce Design within the broader Design & Research organization while contributing to company-wide design strategy and thought leadership.

Skills

Product design

Systems thinking

Cross-functional leadership

Interaction design

Visual design

Design systems

Figma

Accessibility

Mentoring

Storytelling

Tools

Figma

Job description

Dow Jones is seeking a Principal Product Designer - Commerce Acquisition to define the future of subscriber growth across The Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily, and other subscription products.

This senior IC role blends design strategy with business outcomes, guiding registration, paywalls, pricing, checkout, and experimentation across our Commerce ecosystem while mentoring senior designers to elevate design quality.