Senior Product Manager, Offroad Content & Data Strategy

Make Choteau Home

Missoula (MT)

On-site

USD 140,000 - 190,000

Full time

14 days+

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Job summary

onX is seeking a Senior Product Manager, Content to own Offroad's data and content strategy. You will translate customer needs into structured data and content requirements, partner with data providers, and drive a roadmap that connects trails, POIs, and land data to the Trail Guide community.

You'll collaborate across product, design, engineering, and content teams, with a focus on end-to-end user experience and AI-enabled improvements, while maintaining strong ties to the off-road and

Qualifications

Bachelor's degree or equivalent experience in a related field.
8+ years leading software products or platforms with 4+ years in product management.
Experience translating customer needs into data/content requirements.
Strong ability to balance technical data models with customer value.

Responsibilities

Own Offroad's content and data strategy aligning JTBD with data/content needs.
Research and evaluate third-party data sources to expand coverage.
Prioritize content roadmap and define data model, schema, and UX requirements.
Ensure end-to-end customer experience with trail, POI, and land content.
Measure content impact on behavior, conversion, and ROI; adapt strategy.

Skills

Product management

Content strategy

Data management

Program management

Geospatial data

Outdoor recreation

AI awareness

Education

Bachelor's degree in Geography GIS Business Data Analytics

Job description

You'll collaborate across product, design, engineering, and content teams, with a focus on end-to-end user experience and AI-enabled improvements, while maintaining strong ties to the off-road and

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