Senior Content & Data PM — Offroad

Make Choteau Home; Bozeman (MT); Hybrid; USD 143,000 - 179,000; Full time

Benefits offered by this job

Annual bonuses and equity

Comprehensive health benefits

Parental leave

4% 401k match + vesting

Outdoor industry perks and Get Out,Get

Active lifestyle funds

Flexible time away (PTO/STO/VTO)

Job summary

onX seeks a Senior Product Manager, Content to own Offroad's data and content strategy, aligning customer needs with data models and external partnerships. The role sits within the Offroad Product team, partnering with product, design, and engineering to deliver value to off-road users.

You will drive end-to-end content initiatives, work with land managers and data providers, and shape how trails, POIs, and land data are delivered and experienced in the field.

Qualifications

• Bachelor's degree in a related field or equivalent experience.
• 8+ years leading software products, with 4+ years in product management and 3+ years in content strategy, data management, or program management.
• Experience translating customer needs into content or data-model requirements with product, design and engineering teams.
• Strong end-user experience focus and jobs-to-be-done mindset; value for customers.
• Genuine ties to the off-road, overlanding, or powersports community.
• Comfort moving between technical data-model talks and partner discussions in one day.
• Proven people-leadership or ability to direct others without direct authority.
• Curiosity for AI and new technologies; alignment with onX values.
• US work authorization; ability to travel quarterly to offices or Basecamps.

Responsibilities

• Own Offroad's content and data strategy and translate JTBD into data needs and content structure.
• Explore and prioritize external data sources and partnerships.
• Collaborate with Product, Design, Engineering, and Content to define requirements and ship features.
• Ensure content supports real-world user experience for trail, POI, and land data.
• Measure content impact on user behavior, conversions, and ROI; inform strategic direction.
• Manage Land data partnerships and licensing with agencies and providers.
• Oversee Trail Guide Program direction and contributor content delivery.
• Present content roadmap, priorities, and risks to leadership.
• Identify opportunities to embed AI as a co-pilot in workflows and experimentation.
• Travel as needed to corporate offices or Basecamps.

Skills

Content strategy

Data modeling

Cross-functional leadership

User experience focus

AI curiosity

Stakeholder management

Education

Bachelor's degree in Geography, GIS, Business, Data/Analytics or equivalent

Tools

GIS platforms

Job description

onX seeks a Senior Product Manager, Content to own Offroad's data and content strategy, aligning customer needs with data models and external partnerships. The role sits within the Offroad Product team, partnering with product, design, and engineering to deliver value to off-road users.

You will drive end-to-end content initiatives, work with land managers and data providers, and shape how trails, POIs, and land data are delivered and experienced in the field.