Senior Product Manager - Content (Offroad) - Bozeman

Make Choteau Home; Bozeman (MT); Hybrid; USD 143,000 - 179,000; Full time

Benefits offered by this job

Annual bonuses and equity

Comprehensive health benefits

Parental leave

4% 401k match + vesting

Outdoor industry perks and Get Out,Get

Active lifestyle funds

Flexible time away (PTO/STO/VTO)

Job summary

onX seeks a Senior Product Manager, Content to own Offroad's data and content strategy, aligning customer needs with data models and external partnerships. The role sits within the Offroad Product team, partnering with product, design, and engineering to deliver value to off-road users.

You will drive end-to-end content initiatives, work with land managers and data providers, and shape how trails, POIs, and land data are delivered and experienced in the field.

Qualifications

• Bachelor's degree in a related field or equivalent experience.
• 8+ years leading software products, with 4+ years in product management and 3+ years in content strategy, data management, or program management.
• Experience translating customer needs into content or data-model requirements with product, design and engineering teams.
• Strong end-user experience focus and jobs-to-be-done mindset; value for customers.
• Genuine ties to the off-road, overlanding, or powersports community.
• Comfort moving between technical data-model talks and partner discussions in one day.
• Proven people-leadership or ability to direct others without direct authority.
• Curiosity for AI and new technologies; alignment with onX values.
• US work authorization; ability to travel quarterly to offices or Basecamps.

Responsibilities

• Own Offroad's content and data strategy and translate JTBD into data needs and content structure.
• Explore and prioritize external data sources and partnerships.
• Collaborate with Product, Design, Engineering, and Content to define requirements and ship features.
• Ensure content supports real-world user experience for trail, POI, and land data.
• Measure content impact on user behavior, conversions, and ROI; inform strategic direction.
• Manage Land data partnerships and licensing with agencies and providers.
• Oversee Trail Guide Program direction and contributor content delivery.
• Present content roadmap, priorities, and risks to leadership.
• Identify opportunities to embed AI as a co-pilot in workflows and experimentation.
• Travel as needed to corporate offices or Basecamps.

Skills

Content strategy

Data modeling

Cross-functional leadership

User experience focus

AI curiosity

Stakeholder management

Education

Bachelor's degree in Geography, GIS, Business, Data/Analytics or equivalent

Tools

GIS platforms

Job description

ABOUT onX

We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.

We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.

Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.

Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.

ABOUT THIS OPPORTUNITY

onX is seeking a Senior Product Manager, Content with a passion for turning offroad customer problems into connected, trustworthy content and data. Your focus will be on Offroad's content and data strategy — defining what data we need to solve customer jobs-to-be-done and how our systems and partnerships bring that data to life, from trail and POI content through third-party and land-manager data. You will be a part of our Offroad Product team, which turns customer research into a product and content roadmap that makes onX Offroad the trusted authority for getting off-road with confidence. This is a great opportunity to be a part of a dynamic, growing company focused on making an impact on the business, and to build the data and content foundation an entire product experience is built on. This role will serve as thestrategic owner of Offroad's content and data model, and the direct connective tissue between customer research, third-party/land-manager data, and the Trail Guide contributor community at onX and will report to the Head of Product for Offroad.

WHAT YOU'LL DO
Essential Job Duties & Functions

• Own Offroad's content and data strategy — translating customer JTBD (jobs-to-be-done) and market research into a clear point of view on what content (trails, POIs, UGC-sourced conditions, land data, basemaps, and emerging content layers) is needed, and how it should be structured and connected, in close alignment with overall Offroad product strategy.
• Directly own research and exploration of third-party data, including identifying, evaluating, and prioritizing new external data sources to expand coverage and unlock new capabilities.
• Partner closely with Product, Design, Engineering, and Content to prioritize the content roadmap and define requirements (data model, schema and UX) that turns content strategy into shipped product.
• Champion the customer's end-to-end experience with content — thinking beyond the data model and schema to how trail, POI, and land content actually shows up for the off-roader in the field and makes a meaningful difference in their experience
• Own the measurement and analysis of content’s impact on customer behavior, conversion and ROI, and utilize those insights to inform strategic direction.
• Build and manage relationships with land management agencies (BLM, USFS, state and local land managers) and other data providers — interpreting regulations, sourcing new data, and negotiating licensing and acquisition agreements.
• Manage the Trail Guide Program (community and contributed content) through a direct report, setting direction and goals for the program while its Program Owner owns day-to-day execution across contributor acquisition, community management, and trail content delivery.
• Represent Offroad's content and data roadmap, priorities, and risks to product and cross-functional leadership.
• Collect and channel market trends, customer feedback, and research to continuously sharpen content and data priorities as the Offroad product evolves.
• Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation.

WHAT YOU’LL BRING

• Bachelor's degree in a related field (Geography, GIS, Business, Data/Analytics) or equivalent experience.
• Eight (8) or more years of experience leading software products or platforms, including at least four (4) years of product management and three (3) years in content strategy, data management, or program management.
  • Ideally, some of this experience is within geospatial data, outdoor recreation, or consumer technology.
• Demonstrated experience translating customer needs into content or data-model requirements in partnership with product, design and engineering teams.
• Demonstrated experience and genuine curiosity about end-user experience and jobs-to-be-done — a track record of thinking beyond the backend data model to how content shows up for and creates value for the customer
• Genuine, credible ties to the off-road, overlanding, or powersports community.
• Comfort moving between technical conversations (data models, schemas) and relationship-driven conversations (partners, contributor community) in the same day.
• Demonstrated people-leadership experience, or a clear track record of directing the work of others without direct authority.
• A strong curiosity for exploring new technologies, including AI
• A shared passion for and ability to demonstrate onX’s Company Values.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

• Direct experience working with land management agencies (BLM, USFS, state parks) or third-party geospatial data licensing.
• Experience building and managing external partnerships or data relationships — e.g., government agencies, land managers, or data vendors/licensors.
• Experience scaling a contributor, community, or ambassador-style program.
• Familiarity with GIS platforms, geospatial data pipelines, or knowledge-graph/data-model concepts.

THE ONX EXPERIENCE

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change.

Clear priorities and structure don’t limit ownership - they make it possible. You’ll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges.

WHERE YOU CAN WORK

onX has created a thriving distributed workforce designed to foster connection, collaboration, and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula, MT and established virtual workforce Basecamps in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.

HOW YOU’LL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $143,000 and $179,000 upon hire. The pay range will vary based upon experience, skills, certifications, education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle
• Flexible time away package that includes PTO, STO, VTO, and paid holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at [e-mail].

Position open until filled.

At onX, we believe that unique perspectives make us stronger. By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us!