Senior Product Manager (Native Ads)

Flam; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Flam is a San Francisco-based company building AI infrastructure for brands, spanning digital, TV, retail, and more. The Senior Product Manager will oversee end-to-end product development from concept to launch, partner with engineering, marketing, and sales, and drive customer-focused outcomes in a fast-growing, AI-driven environment.

The role emphasizes strategic thinking, leadership, and a deep understanding of customer needs, market trends, and technical product development across immersive

Qualifications

• Bachelor's degree in Engineering, CS, or related field required.
• 5–10 years total experience, 4+ years in Product Management.
• Background in Software Engineering preferred.
• Proven track record launching products and leading cross-functional teams.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent communication and interpersonal skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Customer-focused mindset; translate customer needs into product requirements.
• Technical acumen to communicate with engineering teams.
• Experience scaling a product 0-1 in early-stage startups (Pre Series A to Series B).
• Experience with data analysis tools (Google Analytics, Tableau).
• Experience in B2B or B2C product management.

Responsibilities

• Define and drive product vision, strategy, and roadmap.
• Collaborate with engineering, design, and stakeholders to define requirements.
• Manage the product lifecycle from ideation to launch.
• Prioritize features based on value and feasibility.
• Coordinate with development teams to ensure timely delivery.
• Develop go-to-market strategies with marketing, sales, and support.
• Lead product launches and monitor post-launch performance.
• Gather customer feedback to inform decisions.

Skills

Analytical thinking

Problem-solving

Decision-making

Communication

Interpersonal skills

Time management

Customer focus

Technical acumen

Education

Bachelor's degree in Engineering, Computer Science, or related field

Tools

Google Analytics

Tableau

Job description

Flam is building AI Infrastructure for Brands in Immersive Advertising spanning across all channels viz. Digital, Broadcast TV, Retail, Communications, Print, OOH etc.

Vision:

The Immersive & Interactive Layer for Every Screen & Surface

Flam aims to redefine how consumers interact with ads, content in every shape and form, retail aisles, live broadcasts and fan moments—turning content and interfaces into shoppable, shareable experiences that deliver measurable ROI. Flam has raised a $14 million Series A round led by global technology investor RTP Global with participation from Dovetail and select others bringing the total funding to $22 million.

The next phase of growth is to accelerate R&D on its app-less GenAI infrastructure that lets brands create, publish and measure high-fidelity MR, 3D & Digital experiences in <300 ms on any smartphone—no app download required. The same infra already powers advertising for Google, Samsung, Emirates and hundreds of global enterprises & agency powerhouses.

Key Focus Areas:

Product Roadmap

Upcoming releases include GenAI-driven 3D asset generation, Democratising MR deployment at scale, Enterprise Suite of Products across Industries, and Infrastructure for broadcasters and fan engagement.

Geography

Funds will support new enterprise pods in North America, Europe and the Middle East while deepening Asia operations.

Partnerships

Flam will expand its partner program for creative studios and global platforms, enabling Fortune 1000 brands to move from pilot to rapid global roll-out.

Job Summary:

The Senior Product Manager will be responsible for overseeing the development and delivery of products from concept to launch. This role requires a strategic thinker with strong leadership abilities, a deep understanding of customer needs, market trends, and the technical aspects of product development. The SPM will collaborate with cross-functional teams including engineering, marketing, sales, and customer support to ensure product success.

Key Responsibilities:

1. Product Strategy and Vision:

• Define and drive the product vision, strategy, and roadmap in alignment with the company’s overall goals.
• Analyze market trends, customer needs, and competitive landscape to identify opportunities for new product features or products.
• Establish clear product goals and objectives, ensuring alignment with business goals.

2. Product Development:

• Collaborate with engineering, design, and other stakeholders to define product requirements, user stories, and acceptance criteria.
• Manage the product lifecycle from ideation, design, development, testing, and launch.
• Prioritize product features and enhancements based on business value, customer feedback, and technical feasibility.
• Coordinate with development teams to ensure timely delivery of high-quality products.

3. Stakeholder Management:

• Communicate effectively with all stakeholders, including senior leadership, to provide regular updates on product progress and metrics.
• Serve as the primary point of contact for cross-functional teams on product-related matters.
• Act as the voice of the customer, gathering and analyzing feedback to inform product decisions.

4. Go-to-Market and Product Launch:

• Develop go-to-market strategies in partnership with marketing, sales, and customer support teams.
• Lead product launches and ensure smooth coordination across departments.
• Monitor post-launch performance and customer adoption to identify areas for improvement and optimization.
• Monitor product performance metrics, customer feedback, and market conditions to continuously improve products.
• Proactively identify product gaps and opportunities for innovation.
• Work with UX/UI designers to improve user experience and product usability.

Qualifications:

Education: A bachelor's degree in Engineering, Computer Science, or a related field is required.

5–10 years of overall experience, including at least 4 years in Product Management. A background in Software Engineering is preferred.

Proven track record of successfully launching products and leading cross-functional teams.

Skills:

Strong analytical, problem-solving, and decision-making skills.

Excellent communication and interpersonal skills.

Ability to manage multiple priorities in a fast-paced environment.

Customer-focused mindset with the ability to translate customer needs into product requirements.

Technical acumen to understand and communicate with engineering teams.

Preferred Skills:

Experience of scaling a product 0-1 in early stage startups ( Pre Series A, Series A, Series B )

Experience with data analysis tools (e.g., Google Analytics, Tableau).

Experience in B2B or B2C product management.