Social & Content Marketing Manager

Stealth Startup; San Francisco (CA); On-site; USD 95,000 - 135,000; Full time

Job summary

Flam is seeking a Social & Content Marketing Manager to own the U.S. social media and content ecosystem. You will work directly with the CEO, founders, and marketing leadership to transform product launches and customer stories into compelling content that resonates with marketers, agencies, and technology leaders.

This role aims to shape Flam's category-defining brand in the U.S. advertising and technology landscape, blending strategic planning with creative execution across media formats and

Qualifications

• 3-7 years of experience in Social Media, Content Marketing, Brand Marketing, Digital Media, or a related field.
• Proven experience growing the social presence of a technology, AI, SaaS, advertising, media, or startup brand.
• Outstanding writing, editing, and storytelling skills with exceptional attention to detail.
• Strong understanding of LinkedIn and B2B social media strategy, audience growth, and engagement.
• Hands-on experience producing short-form video and visual-first content using modern creative tools.
• Excellent creative judgment with a strong instinct for content people genuinely want to share.
• Comfortable collaborating directly with founders and senior executives in a fast-paced environment.
• Highly proactive, organized, adaptable, and able to thrive amid changing priorities.
• Genuine passion for AI, advertising, media, technology, internet culture, and emerging digital trends.

Responsibilities

• Develop and lead the U.S. social strategy across LinkedIn and other platforms.
• Own editorial calendar, content planning, and publishing schedule.
• Establish a distinctive brand voice for the U.S. market.
• Create content including posts, videos, carousels, and thought leadership.
• Translate AI and product concepts into clear stories for audiences.
• Partner with founders and executives to grow thought leadership.

Skills

Social media strategy

Content marketing

Brand marketing

B2B marketing

Video content

Education

Bachelor's degree in marketing

Tools

Video editing tools

Job description

Department: Marketing

Reports to: CEO / Marketing Leadership

The Role

As the Social & Content Marketing Manager, you will own Flam's U.S. social media and content ecosystem. You'll work directly with our CEO, founders, marketing leadership, events team, and community team to transform product launches, customer success stories, industry insights, and everyday company moments into compelling stories that people genuinely want to share.

This is more than a social media role—it's an opportunity to build a category-defining brand and shape how Flam is perceived within the U.S. advertising and technology landscape.

Key Responsibilities

Develop & Lead U.S. Social Strategy

• Build and execute Flam's comprehensive U.S. social media strategy across LinkedIn and other relevant platforms.
• Own the editorial calendar, content planning, and publishing schedule.
• Establish and maintain a distinctive, consistent, and recognizable brand voice.
• Research trends, cultural moments, and industry conversations relevant to marketers, agencies, advertisers, and technology leaders.
• Continuously experiment with new content formats, creative campaigns, and emerging social platforms to maximize reach and engagement.

Create Exceptional Content

• Produce high-quality content including short-form social posts, videos, carousels, graphics, interviews, founder clips, event coverage, and thought leadership.
• Translate complex AI and product concepts into clear, engaging, and accessible stories.
• Develop recurring content series that strengthen audience loyalty and brand recognition.
• Create rapid-response content around product launches, customer milestones, company announcements, and industry news.
• Ensure every piece of content reflects Flam's premium brand identity and creative standards.

Build Founder & Executive Thought Leadership

• Partner closely with Flam's CEO and founders to grow their influence across social media.
• Identify timely topics where leadership can contribute meaningful and differentiated perspectives.
• Transform meetings, keynote talks, podcasts, conferences, and daily founder insights into engaging social content.
• Develop structured executive thought-leadership programs that position company leadership as trusted voices within AI and advertising.

Own the Event-to-Content Engine

• Collaborate with the Field & Event Marketing team before, during, and after major industry events.
• Design pre-event campaigns that generate excitement and audience anticipation.
• Capture live event moments including interviews, customer stories, product demonstrations, and behind-the-scenes content.
• Convert conferences into long-lasting content assets through recap videos, articles, insight posts, newsletters, and social storytelling.
• Ensure every event creates sustained visibility rather than ending when the conference concludes.

Amplify Community & Ecosystem

• Work alongside the Community & Ecosystem team to identify inspiring people, partnerships, and stories worth telling.
• Spotlight customers, creators, partners, industry experts, and community members through engaging content.
• Foster authentic conversations instead of one-way promotional messaging.
• Build collaborative content opportunities including interviews, creator partnerships, and co-marketing initiatives.

Increase Brand Recognition

• Monitor conversations surrounding Flam, competitors, AI, advertising, media, and emerging content technologies.
• Identify opportunities for Flam to participate in relevant cultural and industry moments.
• Build relationships with creators, journalists, analysts, influencers, and marketing thought leaders.
• Develop awareness campaigns specifically designed to expand Flam's visibility across the U.S. market and advertising ecosystem.

What We're Looking For

• 3-7 years of experience in Social Media, Content Marketing, Brand Marketing, Digital Media, or a related field.
• Proven experience growing the social presence of a technology, AI, SaaS, advertising, media, or startup brand.
• Outstanding writing, editing, and storytelling skills with exceptional attention to detail.
• Strong understanding of LinkedIn and B2B social media strategy, audience growth, and engagement.
• Hands-on experience producing short-form video and visual-first content using modern creative tools.
• Excellent creative judgment with a strong instinct for content people genuinely want to share.
• Comfortable collaborating directly with founders and senior executives in a fast-paced environment.
• Highly proactive, organized, adaptable, and able to thrive amid changing priorities.
• Genuine passion for AI, advertising, media, technology, internet culture, and emerging digital trends.

You’ll Thrive Here If You Constantly Ask…

“What can we create that people will actually want to talk about?”

Success Metrics

Your impact will be measured through meaningful brand growth and business outcomes, including:

• Growth in U.S. brand awareness and share of voice
• Organic social reach, engagement, and audience growth
• Executive social media growth and thought-leadership performance
• Content-driven website traffic and qualified audience acquisition
• Marketing-generated meetings and business opportunities
• Mentions and engagement from industry leaders, creators, journalists, and analysts
• Event amplification and post-event content performance
• Community participation and meaningful conversations generated
• Overall growth of Flam's presence within the U.S. advertising and technology ecosystem