Senior Product Manager, ML-Powered E-commerce Platform

Liftoff; Sacramento (CA); Presencial; USD 140 000 - 210 000; Tempo integral

Resumo da oferta

Liftoff is building a new ecommerce advertising platform. We seek a senior Product Manager to own it from zero to beta to GA, partnering with engineering, ML, and GTM teams to set strategy, prioritize the roadmap, and define what’s in scope.

You will own the business case, experimentation roadmap, and the platform’s identity and attribution architecture, interfacing with customers and partners. This is a senior, largely individual-contributor role with autonomy to drive strategy, value, and

Qualificações

• 8+ years of product management experience in performance advertising or related ad-tech domains.
• Hands-on depth in identity and attribution: probabilistic matching, pixels, server-to-server postbacks, and privacy constraints.

Responsabilidades

• Own the strategy and the business case for the new ecommerce platform.
• Set product strategy, quarterly goals and success metrics; present progress to executives.
• Own unit economics to define launch readiness and decide scaling or pivoting.
• Define scope boundaries; manage out-of-scope decisions and trade-offs.
• Partner with GTM, sales, and account teams to define ICPs and go-to-market strategy; onboard customers.
• Drive ML partnerships and own the experiment roadmap; interpret results and decide go/no-go.
• Diagnose end-to-end funnel performance from ad impression to purchase and identify optimization opportunities.
• Set traffic quality, creative UX standards, and compliance across privacy rules.
• Own identity, attribution, and platform integrations; coordinate with Legal on policy and privacy.

Conhecimentos

PM experience

Performance advertising

Identity & attribution

ML experimentation

Cross-functional leadership

Descrição da oferta de emprego

Liftoff is building a new ecommerce advertising platform. We seek a senior Product Manager to own it from zero to beta to GA, partnering with engineering, ML, and GTM teams to set strategy, prioritize the roadmap, and define what’s in scope.

You will own the business case, experimentation roadmap, and the platform’s identity and attribution architecture, interfacing with customers and partners. This is a senior, largely individual-contributor role with autonomy to drive strategy, value, and