Senior Product Manager, Ecommerce Platform (0→1)

Liftoff; Michigan; Remote; USD 198,000 - 240,000; Full time

Job summary

Liftoff is building a new e-commerce advertising platform and seeks a Product Manager to own it from zero to one. You will take the product from its early state through beta toward general availability, partnering with engineering, ML, and GTM teams to set strategy, prioritize the roadmap, and determine scope.

This senior, largely individual-contributor role offers autonomy and accountability for the business case, experimentation roadmap, and attribution architecture.

Qualifications

• 8+ years of product management experience in performance advertising.
• Hands-on depth in web and mobile identity and attribution.
• Track record moving a product from beta to GA with data-driven pivoting.
• Comfort operating in a 0-to-1 incubation environment with pilots and customers.
• Demonstrated ML experimentation experience and ability to interpret results.
• Cross-functional leadership without direct authority over team members.

Responsibilities

• Own the strategy and business case, set quarterly goals and success metrics.
• Define unit economics and launch readiness criteria; decide on scaling, pivoting, or stopping.
• Disciplined scope-cutting to manage surface area within capacity.
• Collaborate with GTM, sales and account teams to define ICPs and go-to-market strategy; represent Liftoff with customers and partners.
• Partner with Eng and ML to plan experiments and interpret outcomes; drive the experiment roadmap.

Skills

Product management

Performance advertising

ML experimentation

Cross-functional leadership

Beta to GA

Scope management

Job description

Liftoff is building a new e-commerce advertising platform and seeks a Product Manager to own it from zero to one. You will take the product from its early state through beta toward general availability, partnering with engineering, ML, and GTM teams to set strategy, prioritize the roadmap, and determine scope.

This senior, largely individual-contributor role offers autonomy and accountability for the business case, experimentation roadmap, and attribution architecture.