Senior Product Manager, AI-Powered Ecommerce Platform

Liftoff; Colorado; Remote; USD 198,000 - 240,000; Full time

Job summary

Liftoff, a leading AI-powered performance marketing platform, is building a new e-commerce advertising platform. You will own the product from zero to beta to GA, partnering with engineering, ML, and GTM teams to shape strategy, roadmap, and scope.

This senior, largely individual-contributor role will manage business case, experimentation, and attribution architecture. You will define success metrics, own unit economics for launch readiness, and coordinate with sales and partnerships to align

Qualifications

• 8+ years of product management experience in performance advertising or related ad tech.
• Hands-on depth in web and mobile identity and attribution mechanisms.
• Track record of taking a product from beta to GA with data-guided pivots.
• Comfort in 0-to-1 incubation, pilots, and explicit go/no-go criteria.
• Demonstrated ML experimentation experience and ability to interpret results.

Responsibilities

• Own the strategy and business case for the new e-commerce platform.
• Drive the experiment roadmap with ML partnership and interpret A/B results.
• Define ideal customer profiles and Go-To-Market strategy with cross-functional teams.
• Lead platform integration work: pixels, server-side event delivery, order attribution.

Skills

Product management

Performance advertising

ML experimentation

Cross-functional leadership

Go-to-market strategy

Beta to GA mindset

Job description

Liftoff, a leading AI-powered performance marketing platform, is building a new e-commerce advertising platform. You will own the product from zero to beta to GA, partnering with engineering, ML, and GTM teams to shape strategy, roadmap, and scope.

This senior, largely individual-contributor role will manage business case, experimentation, and attribution architecture. You will define success metrics, own unit economics for launch readiness, and coordinate with sales and partnerships to align