Senior Product Manager - Marketing Systems & Personalization

Retail Services & Systems, Inc

United States

On-site

USD 146,000 - 204,000

Full time

14 days+

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Benefits offered by this job

PTO

Health care plans

401(k)

Parental leave

Discounts

Tuition assistance

Job summary

Total Wine & More in Bethesda, Maryland, seeks an experienced Senior Product Manager to lead Marketing Technology initiatives spanning Marketing, Loyalty, Email Campaigns, Personalization, Promotions, and Customer Service platforms. You will own product vision, roadmap, and execution, partnering with stakeholders to deliver omni-channel experiences.

The role requires 7+ years in Product Management, a Bachelor's degree in Business/Technology/CS, and CSPO or similar certification preferred.

Qualifications

7+ years of Product Management experience, preferably in Marketing Technology, Loyalty, CRM, Personalization, or Digital Commerce.

Responsibilities

Define and execute the product strategy and roadmap for Marketing Technology solutions.
Lead initiatives across Marketing, Loyalty, Email Campaigns, Customer Service, Personalization, and Promotions.
Translate business objectives and user needs into actionable product requirements and features.
Partner with business and technology leaders to prioritize investments and align product delivery with enterprise goals.
Drive omni-channel customer experiences and manage full product lifecycle from discovery to delivery.
Oversee and mentor QA Analysts and Business Analysts.
Establish KPIs and measure product success against outcomes.
Foster collaboration across Marketing, Digital, Customer Service, Technology, and Operations teams.