Sr. Product Manager, Marketing Systems

Retail Services & Systems, Inc; United States; On-site; USD 146,000 - 204,000; Full time

Benefits offered by this job

PTO

Health care plans

401(k)

Parental leave

Discounts

Tuition assistance

Job summary

Total Wine & More in Bethesda, Maryland, seeks an experienced Senior Product Manager to lead Marketing Technology initiatives spanning Marketing, Loyalty, Email Campaigns, Personalization, Promotions, and Customer Service platforms. You will own product vision, roadmap, and execution, partnering with stakeholders to deliver omni-channel experiences.

The role requires 7+ years in Product Management, a Bachelor's degree in Business/Technology/CS, and CSPO or similar certification preferred.

Qualifications

• 7+ years of Product Management experience, preferably in Marketing Technology, Loyalty, CRM, Personalization, or Digital Commerce.

Responsibilities

• Define and execute the product strategy and roadmap for Marketing Technology solutions.
• Lead initiatives across Marketing, Loyalty, Email Campaigns, Customer Service, Personalization, and Promotions.
• Translate business objectives and user needs into actionable product requirements and features.
• Partner with business and technology leaders to prioritize investments and align product delivery with enterprise goals.
• Drive omni-channel customer experiences and manage full product lifecycle from discovery to delivery.
• Oversee and mentor QA Analysts and Business Analysts.
• Establish KPIs and measure product success against outcomes.
• Foster collaboration across Marketing, Digital, Customer Service, Technology, and Operations teams.

Skills

Product strategy

Roadmaps

Stakeholder management

Team leadership

Data-driven decisions

Marketing technology

CRM & personalization

Education

Bachelor’s degree in Business, Technology, or Computer Science

CSPO certification

Tools

Salesforce

CRM solutions

Customer data platforms (CDPs)

Loyalty systems

Job description

About the Role

Total Wine & More is seeking an experienced Senior Product Manager to join our Technology organization in Bethesda, Maryland. This role is responsible for leading strategic Marketing Technology initiatives spanning Marketing, Loyalty, Email Campaigns, Personalization, Promotions, and Customer Service platforms. As a key leader, you will partner closely with stakeholders across the enterprise to define product strategy, prioritize investments, and deliver solutions that drive customer engagement and business growth. You will own the product vision, roadmap, and execution for our personalization capabilities and omni-channel marketing programs, ensuring alignment with broader enterprise objectives. You will report to the Sr. Director, Marketing & Corporate Systems.

• Define and execute the product strategy and roadmap for Marketing Technology solutions.
• Lead initiatives across Marketing, Loyalty, Email Campaigns, Customer Service, Personalization, and Promotions.
• Translate business objectives and user needs into actionable product requirements and features.
• Partner with business and technology leaders to prioritize investments and align product delivery with enterprise goals.
• Drive the development and enhancement of best-in-class omni-channel customer experiences.
• Manage the full product lifecycle, from discovery and planning through delivery and continuous improvement.
• Oversee and mentor a team of QA Analysts and Business Analysts.
• Establish key performance indicators and measure product success against business outcomes.
• Foster strong collaboration across Marketing, Digital, Customer Service, Technology, and Operations teams.

You will come with Bachelor’s degree in Business, Technology, or Computer Science or equivalent years of experience and 7+ years of experience in Product Management, preferably leading Marketing Technology, Loyalty, CRM, Personalization, Customer Service, or Digital Commerce initiatives. Proven experience defining product vision, strategy, roadmaps, and feature prioritization for enterprise-scale technology solutions. Strong understanding of customer engagement platforms, marketing automation, promotions, loyalty programs, and omni-channel experiences. Experience leading cross-functional teams and collaborating with business stakeholders, engineering teams, vendors, and executive leadership. Strong analytical and data-driven mindset with experience leveraging metrics and customer insights to inform product decisions. Certified Scrum Product Owner (CSPO), Product Manager/Product Owner, or similar product management certifications are preferred. Experience with marketing technology platforms, CRM solutions, loyalty systems, customer data platforms (CDPs), or personalization technologies is highly desirable. Salesforce is desirable.

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications.

Benefits

Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply. The anticipated close date of this posting is 120 days from the posted date indicated above.

• Paid Time Off (PTO)
• Generous store discounts
• Health care plans (medical, prescription, dental, vision)
• 401(k), HSA, FSA, Pre-tax commuter benefits
• Disability & life insurance coverage
• Paid parental leave
• Pet insurance
• Critical illness and accident insurance
• Discounted home and auto insurance
• College tuition assistance
• Career development & product training
• Consumer classes & More! Crafted for you

Worker Type: Regular

Pay Range: $145,750.00 - $204,400.00 Annual

Equal Opportunity

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.

Accommodations

Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process.

Drug Free Workplace

Total Wine & More is a Drug Free Workplace.

Company Culture

Connecting people through joyful experiences! As America's largest independent retailer of wine, spirits, beer & more, we’re looking for go-getters who want to spark joy with our customers and communities. We are excited you’re here and are ready to pop a bottle with your name on it! As we continue to expand our business and increase the number of Stores and Store Support Centers across the country, we are looking for motivated and talented people to join our team to provide best-in-class service. If you have an entrepreneurial spirit and are looking for a unique opportunity to develop your career, this may be the place for you!