Senior Product Manager II (Growth & Traffic)

Royper Royco LLC; United States; Remoto; USD 150.000 - 190.000; Tempo integral

Benefícios oferecidos por esta vaga

Remote work within the United States

Resumo da vaga

Royper Royco LLC is seeking a Senior Product Manager II (Growth & Traffic) based in the United States to drive growth initiatives across a multi-brand digital ecosystem. You will work with Marketing, Paid Acquisition, SEO, Data, and Engineering to grow traffic and convert high-intent visitors into active users.

The role blends strategic planning with hands-on experimentation, partnering with leadership to set acquisition goals, optimize CPC bidding, attribution, and ROAS, and mentor other PMs

Qualificações

• 8+ years of product management experience driving traffic growth, revenue, and user acquisition at senior/principal level.
• Experience collaborating with marketing executives on acquisition goals, strategies, and budgets.
• Strong understanding of MarTech integrations, SEO, paid media attribution, programmatic landing pages, and personalized journeys.
• Expertise in web analytics, user behavior modeling, and experimentation methodologies.
• Ability to translate data into product strategies and measurable outcomes.

Responsabilidades

• Lead growth initiatives across a multi-brand digital ecosystem.
• Collaborate with Marketing, Paid Acquisition, SEO, Data, and Engineering to grow traffic and new users.
• Manage real-time bidding, partner integrations, attribution, and traffic-quality controls.
• Own growth channels and platforms, including CPC bidding and ROAS targets.
• Define and execute a long-term growth technology roadmap with cross-functional teams.
• Lead experiments across acquisition journeys and measure results.
• Mentor product managers and help establish scalable growth practices.

Conhecimentos

Traffic growth

MarTech integrations

Web analytics

Experimentation

Stakeholder influence

Mentoring

Communication

Decision making

Formação

Bachelor's or Master's degree in Business, CS, Marketing, or quantitative discipline

Ferramentas

Google Analytics

Descrição da vaga

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Manager II (Growth & Traffic) based in the United States.

The Senior Product Manager II will lead strategic product initiatives focused on growing traffic and user acquisition across a multi-brand digital ecosystem. Working at the intersection of Product, Marketing, Paid Acquisition, SEO, Data, and Engineering, you will build scalable acquisition strategies that turn high-intent visitors into active users. You will own key growth channels and platforms, including real-time bidding, partner integrations, attribution, and traffic quality systems.

The role combines strategic planning with hands‑on experimentation, using data and customer insights to identify the strongest opportunities for growth. You will partner directly with marketing leadership, influence investment decisions, and guide cross‑functional teams toward measurable business outcomes. You will also mentor other product managers and help establish scalable growth practices across the organization.

Accountabilities

• Analyze traffic performance, customer behavior, and market insights to identify growth opportunities and build compelling business cases for investment.
• Align executives and marketing leaders around acquisition strategies, priorities, and measurable growth objectives.
• Oversee day-to-day job distribution operations, including the real-time cost-per-click (CPC) bidding engine, API partner integrations, attribution systems, and click-quality controls such as bot detection and fraud quarantine.
• Own the Joblist traffic-arbitrage channel, managing Google bidding strategies and return on ad spend (ROAS) targets while optimizing it as a traffic source for the broader marketplace.
• Partner with Engineering to define and execute the long-term growth technology roadmap, identifying scalability challenges and prioritizing platform investments.
• Lead experimentation across customer-facing experiences and acquisition journeys, using research and performance data to determine what to test and improve.
• Identify and resolve growth and onboarding bottlenecks, helping teams make informed product decisions in complex and ambiguous environments.
• Coach and mentor product managers and cross-functional partners, strengthening growth strategy, execution, and decision‑making capabilities.
• Define, monitor, and report on key growth metrics, including traffic growth, conversion rates, customer acquisition cost (CAC) relative to lifetime value (LTV), and retention.
• Continuously optimize acquisition channels and user journeys to improve traffic quality, conversion, and long‑term marketplace performance.

Requirements:

• At least 8 years of product management experience, with a strong track record of driving traffic growth, revenue, and user acquisition at a senior or principal level.
• Experience working directly with marketing executives and sharing responsibility for acquisition goals, strategies, and budgets.
• Deep understanding of marketing technology (MarTech) integrations, SEO, paid media attribution, programmatic landing pages, and personalized user journeys.
• Strong expertise in web analytics, user behavior modeling, and experimentation methodologies.
• Ability to translate data and customer insights into product strategies, investment priorities, and measurable business outcomes.
• Proven ability to build trust across cross‑functional teams, resolve competing priorities, and influence stakeholders without direct authority.
• Experience coaching and mentoring mid‑level product managers.
• Strong strategic thinking, analytical skills, communication, and decision‑making capabilities.
• Bachelor's or master's degree in Business, Computer Science, Marketing, or a quantitative discipline, or equivalent professional experience.

Preferred qualifications:

• Hands‑on experience with custom media attribution solutions, predictive lifetime value (LTV) models, or programmatic SEO.
• Experience leading growth initiatives across multiple brands, markets, or geographic regions.
• Annual starting salary range of $150,000–$190,000 USD.
• Remote work opportunity within the United States.
• Additional benefits and perks are not specified in the provided job description.