Remote Growth Marketing Manager: Paid Channels & Testing

Workman Labs; Northern (KY); Hybrid; USD 150,000 - 200,000; Full time

Job summary

Runway is seeking a Growth Marketing Manager to own paid acquisition, channel mix, and creative testing with a focus on hitting subscription targets. The role involves managing seven-figure budgets, deep Google Ads expertise, and cross-functional collaboration to optimize funnel performance.

Remote position within the US, offering a highly strategic role at the intersection of analytics and creative campaigns. Strong emphasis on incrementality, AI tooling, and scalable bidding platforms.

Qualifications

• 4+ years managing paid search with seven-figure budgets.
• Deep Google Ads expertise including Smart Bidding and tCPA/tROAS.
• Fluency in funnel economics: CAC, LTV, payback.

Responsibilities

• Day-to-day management of Google Ads and ChatGPT Ads - campaign structure, keywords, bids, budgets, negatives, quality score, geo and device splits.
• Own the cost-per-acquisition number and optimize the funnel from impression to subscription.
• Run a continuous test roadmap with bidding strategies, optimization events, ad copy, landing pages, audience and geo splits.
• Prove incrementality with geo holdouts, lift studies, and pause tests.
• Manage budget across markets by allocating spend and funding high-performing geos.
• Stand up new bidding platforms and write the playbook for them.
• Report clearly with daily/weekly readouts and insights for stakeholders.
• Collaborate with creative, lifecycle, product marketing, and engineering on tracking and attribution.

Skills

Paid search

Google Ads

Budget management

A/B testing

Data analysis

SQL

GA4

Tools

Google Ads Editor

Performance Max

AI tooling

Job description

Runway is seeking a Growth Marketing Manager to own paid acquisition, channel mix, and creative testing with a focus on hitting subscription targets. The role involves managing seven-figure budgets, deep Google Ads expertise, and cross-functional collaboration to optimize funnel performance.

Remote position within the US, offering a highly strategic role at the intersection of analytics and creative campaigns. Strong emphasis on incrementality, AI tooling, and scalable bidding platforms.