Senior Product Manager — Generative AI for TV Ads

Roku; San Jose (CA); Hybride; USD 167 000 - 308 000; Plein temps

Avantages offerts par ce poste

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Résumé du poste

Roku is seeking a Senior Product Manager to lead generative AI and creative products for our advertising business. You will own a portfolio of AI-powered tools that help advertisers create, adapt, and enhance TV ad creative.

The role involves scaling existing AI products, identifying new opportunities, and guiding concepts from discovery to launch. You will partner with engineering, design, ad sales, operations, legal, and marketing to drive adoption, performance, and revenue.

Qualifications

• Bachelor's degree or equivalent
• Hands-on experience shipping and scaling platform products
• Experience bringing generative AI or ML-powered products to market

Responsabilités

• Own the strategy, roadmap, and outcomes for the AI creative portfolio with advertiser adoption and revenue goals
• Define launch criteria and cost/performance targets for scalable AI products
• Identify and launch new AI creative products via discovery and prototyping with engineering
• Define quality for AI-generated creative and build human-in-the-loop workflows and guardrails
• Decide build-versus-reuse across a shared generative AI platform to avoid duplication
• Collaborate with ad sales/marketing on go-to-market, packaging, pricing, and programs
• Work with legal on rights, IP, and responsible AI considerations
• Measure funnel events and campaign results to inform what to build next

Connaissances

Product management

Gen AI/ML products

Launch to GA

Data-driven decision making

Cross-functional collaboration

Bachelor's degree or equivalent

Formation

Bachelor's degree or equivalent

Description du poste

Roku is seeking a Senior Product Manager to lead generative AI and creative products for our advertising business. You will own a portfolio of AI-powered tools that help advertisers create, adapt, and enhance TV ad creative.

The role involves scaling existing AI products, identifying new opportunities, and guiding concepts from discovery to launch. You will partner with engineering, design, ad sales, operations, legal, and marketing to drive adoption, performance, and revenue.