Senior Brand Ads PM — Hybrid, Data-Driven Growth

Roku, Inc.; Boston (MA); Hybrid; USD 178,000 - 218,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku, Inc. is seeking a senior product leader to own brand-focused ad products across in-stream video and native formats.

You will define roadmaps, empower cross-surface campaigns, and build optimization models that drive reach, awareness and brand lift across Roku’s large-scale audience. The role requires 5+ years in product management within digital advertising, experience with brand measurement, and a track record delivering mixed-format ad products.

Qualifications

• 5+ years of product management experience, including complex or platform-scale products.
• Experience with brand or upper-funnel measurement, such as brand lift, reach and frequency, incrementality testing, marketing mix modeling or attention metrics, and you can read a lift study and question its sample size
• Experience building ad products that combine targeting, measurement and optimization, and a working understanding of how ML models are trained and evaluated
• Experience with ad products on more than one surface or format, such as video, native, display or feeds
• A background in digital advertising, media, marketplaces or data platforms; connected TV or premium video experience preferred
• Familiarity with third-party measurement partners and how agencies evaluate brand campaigns
• A record of shipping products in ambiguous areas and showing the results in numbers

Responsibilities

• Brand outcome products: Own the roadmap for products that let advertisers buy impressions across in-stream video and native and optimize toward unique reach, awareness, recall, consideration and brand lift. Define the metrics that connect impressions to outcomes, such as cost per incremental reach and lift per dollar.
• Cross-surface campaigns: Define how one campaign plans, paces and caps frequency across video and native, including deduplicated reach and shared creative, and how advertisers see the results in one report.
• Optimization models: Work with data science and engineering to define models for incremental reach, predicted lift, relevance and frequency, and build them into delivery, pacing, creative selection and bidding. The models train on brand lift and relevance survey responses and holdout results.
• Brand lift and incrementality: Build holdouts and brand lift polls into campaigns by default, including experimental design and sample sizing.
• Third-party measurement: Own how Roku data works with third-party measurement partners, panel-based currency and marketing mix models, so advertisers can check our results with their own tools.
• Brand and performance: Work with the performance video product team so advertisers can see how brand exposure affects later conversions, and so budgets can move between brand and performance based on results.
• Working across teams: Work with engineering, data science, sales, research and operations, and make the products clear enough that sales and advertisers can explain them.

Skills

Product management

Brand measurement

Ad products

Job description

Roku, Inc. is seeking a senior product leader to own brand-focused ad products across in-stream video and native formats.

You will define roadmaps, empower cross-surface campaigns, and build optimization models that drive reach, awareness and brand lift across Roku’s large-scale audience. The role requires 5+ years in product management within digital advertising, experience with brand measurement, and a track record delivering mixed-format ad products.