Senior PM Generative AI for TV Ad Creative

Roku; New York (NY); Hybrid; USD 119,000 - 265,000; Full time

Job summary

Roku is seeking a Senior Product Manager to lead generative AI and creative products for our advertising business. You will own a portfolio of AI-powered tools that help advertisers create, adapt, and enhance TV ad creative, including AI-generated video creative and adaptive tools across sizes and placements.

You will drive growth by scaling in-market products and identifying new opportunities, collaborating with engineering, design, ad sales, operations, legal, and marketing.

Qualifications

• Significant product management experience, including shipping and scaling platform products.
• Hands‑on experience bringing generative AI or ML-powered products to market, including working through model quality, evaluation, cost, latency, and safety tradeoffs.
• Demonstrated ability to take a product from beta to general availability with clear launch criteria and measurable adoption.
• Experience scoping workflows that blend automation with human review, such as editorial, moderation, or approval flows.
• Data‑driven decision making, including defining success metrics, setting up instrumentation, reading A/B test results, and acting on the findings.
• Strong communication and influence skills across engineering, design, sales, operations, and legal, including distributed teams across time zones.
• Bachelor's degree or equivalent practical experience
• Background in advertising technology, especially CTV, video, or creative management platforms (nice to have)
• Experience with creative tools, design systems, or content production workflows used by agencies, studios, or in-house brand teams (nice to have)
• Familiarity with generative video and image models and the vendor landscape around them (nice to have)
• Experience with self‑serve advertiser products and the onboarding, policy, and trust needs that come with them (nice to have)
• Exposure to agentic or conversational AI experiences and how they fit into professional tools (nice to have)
• Experience working with media and entertainment advertisers or publishers (nice to have)

Responsibilities

• Own the strategy, roadmap, and outcomes for the AI creative portfolio, with goals tied to advertiser adoption, campaign performance, and revenue
• Take products from early access to broad availability by defining launch criteria, quality standards, and the cost and performance targets that make them viable at scale
• Identify and launch new AI creative products by running discovery with advertisers and agencies, prototyping quickly with engineering, and making clear go or no-go decisions on what graduates to a full launch
• Define what quality means for AI-generated creative, and work with design, review, and policy teams to build human-in-the-loop workflows and brand guardrails
• Make build-versus-reuse decisions across a shared generative AI platform so products share models, services, and safety layers instead of duplicating them
• Partner with ad sales and marketing on go-to-market, including packaging, pricing, early-access programs, and positioning
• Work with legal on rights, intellectual property, and responsible AI considerations for generated creative
• Instrument funnel events, in-product feedback, creative quality, and campaign results, and use that data to decide what to build next

Skills

Product management

Launch & scale platform products

Data‑driven decision making

Communication & influence

Generative AI experience

Advertising technology

Creativity tools workflows

Self-serve advertiser products

Agentic AI / conversational AI

Education

Bachelor's degree or equivalent practical experience

Job description

Roku is seeking a Senior Product Manager to lead generative AI and creative products for our advertising business. You will own a portfolio of AI-powered tools that help advertisers create, adapt, and enhance TV ad creative, including AI-generated video creative and adaptive tools across sizes and placements.

You will drive growth by scaling in-market products and identifying new opportunities, collaborating with engineering, design, ad sales, operations, legal, and marketing.