Senior Product Manager: Engagement & Gamification (Hybrid)

Ford Motor Company; Dearborn (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Parental leave & back-up care

Vehicle discount program

Tuition assistance

Paid holidays & PTO

Employee resource groups

Volunteer time off

Job summary

Ford Motor Company is seeking a Senior Product Manager to lead our gamification strategy within Integrated Services. You will define the roadmap for behavior-driven experiences leveraging Ford's connected vehicle ecosystem to engage customers over the lifecycle.

You will orchestrate cross-functional delivery, translate strategy into high-level product definitions, and present data-backed recommendations to executives.

Qualifications

• HS Diploma or equivalent required.
• 5+ years of experience in product development or digital design.
• Ability to achieve strategic goals in a fast-paced environment, with data-driven decision making.
• Excellent verbal and written communication to engage stakeholders.

Responsibilities

• Discovery and business-case development for new gamification initiatives to keep the lifecycle engagement roadmap ahead of trends.
• Evaluate and pilot expansion strategies for behavior-driven experiences across vehicle segments and ownership phases.
• Conduct deep-dive analyses of driving telemetry and ownership habits to identify customer segments and tailor game mechanics.
• Translate strategy into product definitions and functional requirements with Software Eng., UX Design, and Data Science teams.
• Prepare data-backed recommendations for executive leadership to secure buy-in.

Skills

Product development

Digital design

Strategic planning

Leadership

Communication

Education

HS Diploma or equivalent

Bachelor's degree in HCI / related field

MBA (advantage)

Job description

Ford Motor Company is seeking a Senior Product Manager to lead our gamification strategy within Integrated Services. You will define the roadmap for behavior-driven experiences leveraging Ford's connected vehicle ecosystem to engage customers over the lifecycle.

You will orchestrate cross-functional delivery, translate strategy into high-level product definitions, and present data-backed recommendations to executives.