Senior Product Manager, Engagement & Gamification

Ford Motor Company; Dearborn (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Parental leave & back-up care

Vehicle discount program

Tuition assistance

Paid holidays & PTO

Employee resource groups

Volunteer time off

Job summary

Ford Motor Company is seeking a Senior Product Manager to lead our gamification strategy within Integrated Services. You will define the roadmap for behavior-driven experiences leveraging Ford's connected vehicle ecosystem to engage customers over the lifecycle.

You will orchestrate cross-functional delivery, translate strategy into high-level product definitions, and present data-backed recommendations to executives.

Qualifications

• HS Diploma or equivalent required.
• 5+ years of experience in product development or digital design.
• Ability to achieve strategic goals in a fast-paced environment, with data-driven decision making.
• Excellent verbal and written communication to engage stakeholders.

Responsibilities

• Discovery and business-case development for new gamification initiatives to keep the lifecycle engagement roadmap ahead of trends.
• Evaluate and pilot expansion strategies for behavior-driven experiences across vehicle segments and ownership phases.
• Conduct deep-dive analyses of driving telemetry and ownership habits to identify customer segments and tailor game mechanics.
• Translate strategy into product definitions and functional requirements with Software Eng., UX Design, and Data Science teams.
• Prepare data-backed recommendations for executive leadership to secure buy-in.

Skills

Product development

Digital design

Strategic planning

Leadership

Communication

Education

HS Diploma or equivalent

Bachelor's degree in HCI / related field

MBA (advantage)

Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.
Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.
The Lifecycle Engagement & Loyalty team is seeking a Sr. Product Manager to lead our gamification strategy. In this role, you'll define the roadmap for behavior-driven experiences and game mechanics that leverage our connected vehicle ecosystem — turning everyday ownership into an engaging, lifelong relationship with the Ford brand.

What You'll Do

• Discovery and business-case development for new strategic gamification initiatives to ensure our lifecycle engagement roadmap stays ahead of digital entertainment trends and standard loyalty program commoditization.
• Evaluate and pilot expansion strategies for behavior-driven experiences across diverse vehicle segments and ownership phases to scale Ford Rewards participation and digital app adoption beyond current channels.
• Conduct deep-dive behavioral analyses of driving telemetry and ownership habits to identify key customer segments, developing tailored game mechanics and localized features that address the specific intrinsic motivators of different driver archetypes and regional communities.
• Orchestrate cross-functional delivery by translating the strategic gamification vision into high-level product definitions and technical requirements, partnering closely with Software Engineering, UX Design, and Data Science from concept to launch.
• Synthesize complex user engagement data, connected vehicle technical capabilities, and loyalty financial projections into high-impact presentations for executive leadership, providing the strategic clarity and data-backed recommendations required to secure buy-in.

You’ll have

• HS Diploma or equivalent
• 5+ years of experience in product development or digital design experience
• Demonstrated ability to achieve strategic goals in an innovative and fast-paced environment, and to evolve product strategy based on research, data and industry trends
• Strong verbal and written communication skills, with the ability to articulate complex technical concepts to non-technical stakeholders
• Strong leadership and communication skills to manage stakeholders across the organization, including strong documentation skills
• A deep passion for your customers, their needs, and for building/shipping products to meet these needs
• Demonstrated effectiveness in complex organizations

Even better if you have

• Domain knowledge in gamification frameworks (e.g., Octalysis), behavioral design, or high-engagement consumer platforms (such as fitness, ed-tech, or gaming) strongly preferred
• Prior experience in product development, behavioral psychology, or designing digital-physical engagement loops that drive real-world user actions
• Bachelor's Degree in Human-Computer Interaction (HCI), Behavioral/Cognitive Science, Computer Science, or a related field; Master of Business Administration

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115,500-$218,100.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week.