Senior Product Manager – AI E-commerce Platform (Remote)

Liftoff; Central City (CO); Remote; USD 198,000 - 240,000; Full time

Job summary

Liftoff is building a new e-commerce advertising platform, and we’re seeking a Senior Product Manager to own it from zero to one. You’ll define strategy, set quarterly goals, and lead the roadmap with engineering, ML, and GTM partners to shape the product’s direction and success.

You’ll manage the business case, experimentation roadmap, and attribution architecture, representing Liftoff in customer conversations and industry partnerships.

Qualifications

• 8+ years of product management experience, with meaningful time in performance advertising: DSP, retargeting platform, measurement/MMP, or ad network e-commerce products.
• Hands-on depth in web and mobile identity and attribution: probabilistic matching (IP and device signals), pixels, server-to-server postbacks, and the practical constraints of browser privacy changes (ITP, fingerprinting protection) and ATT.
• A track record of carrying a product from beta to GA, including at least one experience where you recommended killing or materially pivoting something based on the data.
• Comfort operating in a 0-to-1 incubation environment: small, funded pilots, hands-on customer management, and shipping against explicit go/no-go criteria.
• Demonstrated ML experimentation experience: you can read a confidence interval, challenge an experiment design, and make a ship/no-ship call under uncertainty.
• Cross-functional leadership across engineering, ML, go-to-market, sales engineering, creative, and finance without direct authority over any of them.

Responsibilities

• Own the strategy and the business case.
• Drive performance through ML partnership.
• Own identity, attribution, and platform integrations.
• Lead e-commerce platform integration work end to end: pixels, server-side event delivery, order attribution, catalog ingestion, and merchant-facing installation flows.

Skills

PM experience

Identity & attribution

Beta to GA

0-to-1 incubation

ML experimentation

Cross-functional leadership

Job description

Liftoff is building a new e-commerce advertising platform, and we’re seeking a Senior Product Manager to own it from zero to one. You’ll define strategy, set quarterly goals, and lead the roadmap with engineering, ML, and GTM partners to shape the product’s direction and success.

You’ll manage the business case, experimentation roadmap, and attribution architecture, representing Liftoff in customer conversations and industry partnerships.