Senior Product Manager, E‑commerce Platform (0→1)

Liftoff; Austin (TX); Remote; USD 170,000 - 210,000; Full time

Benefits offered by this job

Equity

Full benefits

Remote-friendly

Health benefits

Job summary

Liftoff is building a new e-commerce advertising platform and seeks a senior Product Manager to own it from zero to one. You will own the business case, experimentation roadmap, and attribution architecture, representing Liftoff with customers and partners.

Responsibilities include defining ICPs, go-to-market collaboration, and driving end-to-end platform integrations with a focus on unit economics and scalable growth.

Qualifications

• 8+ years in product management, with performance advertising experience.
• Hands-on depth in web/mobile identity and attribution.
• Experience with Shopify ecosystem and e-commerce tooling.

Responsibilities

• Own the zero-to-one e-commerce platform from business case to GA.
• Define and execute experiments, roadmaps, and integration work.
• Collaborate with GTM, sales, and partnerships to shape ICP and go-to-market strategies.
• Set traffic quality, attribution standards, and privacy/compliance controls.
• Represent Liftoff in customer conversations and strategic partnerships.

Skills

ML experimentation

Identity & attribution

Shopify ecosystem

Cross-functional leadership

Data-driven decisions

Tools

Shopify

Meta CAPI

Google Enhanced Conversions

Job description

Liftoff is building a new e-commerce advertising platform and seeks a senior Product Manager to own it from zero to one. You will own the business case, experimentation roadmap, and attribution architecture, representing Liftoff with customers and partners.

Responsibilities include defining ICPs, go-to-market collaboration, and driving end-to-end platform integrations with a focus on unit economics and scalable growth.