Senior Product Manager, DriveAuto Platform

Sinclair Broadcast Group; Seattle (WA); Hybrid; USD 135,000 - 180,000; Full time

Benefits offered by this job

Retirement plan

Life and disability insurance

Health, dental and vision plans

15 paid vacation days

2 paid personal days

9 paid holidays

40 hours of paid sick leave

Parental leave

Employee stock purchase plan

Job summary

Sinclair Broadcast Group in Seattle is seeking a Senior Product Manager for DriveAuto responsible for the major product roadmap, OKRs, and multi-quarter prioritization across Sales Hub, Campaign Builder, CXM, Digital Remedy Home, and Drive Outdoors.

You will collaborate with engineering, design, data, revenue, and operations, monitor engagement and revenue metrics, and lead discovery and delivery while maintaining strong stakeholder relationships.

Qualifications

• Demonstrated product-management experience in automotive digital marketing or a comparable digital product environment.
• Experience owning complex product roadmaps, initiatives, and outcome reporting.
• Expert proficiency with GAM, GA4, Databricks, partner portals, Codex, Cursor, and related product-management tools.
• Strong quantitative judgment and cross-functional communication skills.
• Bachelor’s degree or equivalent practical experience.
• Ability to work in a fast-paced, evolving environment and manage multiple priorities.

Responsibilities

• Own the major-product roadmap, OKRs, and multi-quarter prioritization for the assigned product area.
• Create complete initiatives with requirements, business value, success measures, and stakeholder alignment.
• Monitor daily engagement and revenue metrics across distribution platforms and turn insights into action.
• Lead discovery, delivery, and decision-making with engineering, design, data, revenue, and business partners.
• Maintain relationships with major product stakeholders and communicate progress, risks, and tradeoffs.
• Manage and leverage AI-agents as recommendation sources to guide strategy.
• Act as owner for ontology mapping for DriveAuto systems.

Skills

5+ years of product management

automotive digital marketing

data-driven decision making

cross-functional collaboration

quantitative judgment

Education

Bachelor’s degree or equivalent

Tools

GAM

GA4

Databricks

Codex

Cursor

Job description

Sinclair Broadcast Group in Seattle is seeking a Senior Product Manager for DriveAuto responsible for the major product roadmap, OKRs, and multi-quarter prioritization across Sales Hub, Campaign Builder, CXM, Digital Remedy Home, and Drive Outdoors.

You will collaborate with engineering, design, data, revenue, and operations, monitor engagement and revenue metrics, and lead discovery and delivery while maintaining strong stakeholder relationships.