Senior Product Manager, DriveAuto

Sinclair Broadcast Group; Seattle (WA); Hybrid; USD 135,000 - 180,000; Full time

Benefits offered by this job

Retirement plan

Life and disability insurance

Health, dental and vision plans

15 paid vacation days

2 paid personal days

9 paid holidays

40 hours of paid sick leave

Parental leave

Employee stock purchase plan

Job summary

Sinclair Broadcast Group in Seattle is seeking a Senior Product Manager for DriveAuto responsible for the major product roadmap, OKRs, and multi-quarter prioritization across Sales Hub, Campaign Builder, CXM, Digital Remedy Home, and Drive Outdoors.

You will collaborate with engineering, design, data, revenue, and operations, monitor engagement and revenue metrics, and lead discovery and delivery while maintaining strong stakeholder relationships.

Qualifications

• Demonstrated product-management experience in automotive digital marketing or a comparable digital product environment.
• Experience owning complex product roadmaps, initiatives, and outcome reporting.
• Expert proficiency with GAM, GA4, Databricks, partner portals, Codex, Cursor, and related product-management tools.
• Strong quantitative judgment and cross-functional communication skills.
• Bachelor’s degree or equivalent practical experience.
• Ability to work in a fast-paced, evolving environment and manage multiple priorities.

Responsibilities

• Own the major-product roadmap, OKRs, and multi-quarter prioritization for the assigned product area.
• Create complete initiatives with requirements, business value, success measures, and stakeholder alignment.
• Monitor daily engagement and revenue metrics across distribution platforms and turn insights into action.
• Lead discovery, delivery, and decision-making with engineering, design, data, revenue, and business partners.
• Maintain relationships with major product stakeholders and communicate progress, risks, and tradeoffs.
• Manage and leverage AI-agents as recommendation sources to guide strategy.
• Act as owner for ontology mapping for DriveAuto systems.

Skills

5+ years of product management

automotive digital marketing

data-driven decision making

cross-functional collaboration

quantitative judgment

Education

Bachelor’s degree or equivalent

Tools

GAM

GA4

Databricks

Codex

Cursor

Job description

Senior Product Manager, DriveAuto

United States, Seattle W.A. (Local Hybrid)

Sinclair Inc. is seeking a product leader to own outcomes for Drive Auto products including Sales Hub, Campaign Builder, CXM, Digital Remedy Home, and Drive Outdoors. This role combines customer and business insight, technical fluency, and disciplined product delivery to create measurable value across Sinclair Digital.

Ideal candidates bring a product mindset and have:

• 5+ years of product management, automotive, marketplace, or related experience.


• Ability to understand technical systems, customer needs, and how implementation choices affect product outcomes.


• Strong communication and collaboration skills across engineering, design, data, revenue, operations, and business stakeholders.


• Experience using data to define goals, evaluate performance, and make sound product decisions.


• A practical, accountable approach to prioritization, delivery, and continuous improvement.

Responsibilities:

• Own the major-product roadmap, OKRs, and multi-quarter prioritization for the assigned product area.


• Create complete initiatives with requirements, business value, success measures, and stakeholder alignment.


• Monitor daily engagement and revenue metrics across distribution platforms and turn insights into action.


• Lead discovery, delivery, and decision-making with engineering, design, data, revenue, and business partners.


• Maintain relationships with major product stakeholders and communicate progress, risks, and tradeoffs.


• Manage and leverage AI-agents as recommendation sources to guide strategy.


• Act as owner for ontology mapping for DriveAuto systems.

Qualifications:

• Demonstrated product-management experience in automotive digital marketing or a comparable digital product environment.


• Experience owning complex product roadmaps, initiatives, and outcome reporting.


• Expert proficiency with GAM, GA4, Databricks, partner portals, Codex, Cursor, and related product-management tools.


• Strong quantitative judgment and cross-functional communication skills.


• Bachelor’s degree or equivalent practical experience.


• Ability to work in a fast-paced, evolving environment and manage multiple priorities.

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

The base salary compensation range for this role is $135,000 to $180,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location.

Full time positions are eligible for benefits that include

• participation in a retirement plan


• life and disability insurance


• health, dental and vision plans,flexible spending accounts


• 15 paid vacation days


• 2 paid personal days


• 9 paid holidays


• 40 hours of paid sick leave


• parental leave


• employee stock purchase plan