Senior Manager, Media & Technical Operations

Sinclair Broadcast Group; Alexandria (LA); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Sinclair, in partnership with Drive Auto, seeks a Senior Manager, Media & Technical Operations to lead paid-media execution and technical support teams in a hybrid Lafayette, LA setting. This role combines hands-on campaign leadership with operational oversight to ensure high-quality client delivery.

You will coach the Media and Tech Support teams, drive campaign performance across Google Ads, Meta, and TikTok, and collaborate with cross-functional teams to meet client needs and evolving

Qualifications

• 5+ years in digital advertising, paid media, automotive marketing, or automotive technology.
• 2+ years leading and developing a team.
• Hands-on experience building and optimizing paid search and paid social campaigns.
• Deep working knowledge of Google Ads, Meta Ads Manager; experience with TikTok and other digital advertising platforms.
• Experience overseeing campaign execution, optimization, QA, and performance analysis.
• Experience with technical support, platform implementation, configuration, migrations, troubleshooting, ticket workflows, and client escalations.
• Strong understanding of digital advertising platform changes, industry trends, and the ability to translate them into practical guidance for operational teams.
• Strong analytical and problem-solving skills, with the ability to identify operational issues and implement effective improvements.
• Demonstrated ability to balance established standards with thoughtful flexibility, using sound judgment to make client and business appropriate decisions.
• Excellent communication, collaboration, and leadership skills, with the ability to work effectively across teams and levels of the organization.

Responsibilities

• Lead and coach the Drive Auto Media and Tech Support teams, fostering a collaborative, accountable, and high-performing culture.
• Oversee the Drive Auto Media team’s execution of paid campaigns, including campaign builds, optimization practices, quality standards, testing, and performance analysis.
• Provide subject matter expertise and leadership across Google Ads, Meta, TikTok, and other platforms, including emerging advertising platforms, ensuring teams remain current on meaningful platform changes, new capabilities, and evolving best practices.
• Evaluate the operational impact of platform updates and new advertising products; determine when the team should test, adopt, document, or train on new capabilities.
• Oversee the Tech Support team’s work across platform configuration, technical setup, QA, implementations, migrations, troubleshooting, projects, and escalations.
• Monitor and improve service-level expectations, customer service, workflow consistency, and operational processes across the Tech Support function.
• Partner closely with the Drive Auto Onboarding, Customer Support, and Account Management teams to deliver media campaigns, issue resolution, and platform deliverables on time and with accuracy.
• Confidently represent Drive Auto in client-facing conversations, presenting recommendations clearly, making decisive calls when needed, and guiding stakeholders toward the solution that best serves the client and the business.
• Collaborate with Sales, leadership, and other internal teams to align on operational needs, resolve escalations, and support a strong client experience.
• Mentor and develop team members through regular feedback, coaching, recognition, and training opportunities.
• Lead by example through professionalism, adaptability, sound judgment, and a commitment to continuous improvement.

Job description

Drive Auto is seeking a collaborative, hands-on Senior Manager, Media & Technical Operations to lead the teams responsible for paid-media execution and technical support. This role is ideal for an experienced digital advertising leader who combines deep paid media expertise with strong operational judgment, people leadership, and a commitment to high-quality client delivery.

The Senior Manager will lead the Drive Auto Media and Tech Support Managers, providing direction, coaching, and accountability across both teams. This person will ensure campaigns and technical work are delivered accurately and efficiently; maintain strong support and service standards; and keep the organization prepared for changes across advertising platforms and emerging channels.

Key Responsibilities

• Lead and coach the Drive Auto Media and Tech Support teams, fostering a collaborative, accountable, and high-performing culture.

• Oversee the Drive Auto Media team’s execution of paid campaigns, including campaign builds, optimization practices, quality standards, testing, and performance analysis.

• Provide subject matter expertise and leadership across Google Ads, Meta, TikTok, and other platforms, including emerging advertising platforms, ensuring teams remain current on meaningful platform changes, new capabilities, and evolving best practices.

• Evaluate the operational impact of platform updates and new advertising products; determine when the team should test, adopt, document, or train on new capabilities.

• Oversee the Tech Support team’s work across platform configuration, technical setup, QA, implementations, migrations, troubleshooting, projects, and escalations.

• Monitor and improve service-level expectations, customer service, workflow consistency, and operational processes across the Tech Support function.

• Partner closely with the Drive Auto Onboarding, Customer Support, and Account Management teams to deliver media campaigns, issue resolution, and platform deliverables on time and with accuracy.

• Confidently represent Drive Auto in client-facing conversations, presenting recommendations clearly, making decisive calls when needed, and guiding stakeholders toward the solution that best serves the client and the business.

• Collaborate with Sales, leadership, and other internal teams to align on operational needs, resolve escalations, and support a strong client experience.

• Mentor and develop team members through regular feedback, coaching, recognition, and training opportunities.

• Lead by example through professionalism, adaptability, sound judgment, and a commitment to continuous improvement.

Qualifications

• 5+ years of experience in digital advertising, paid media, automotive marketing, or automotive technology

• 2+ years of experience leading and developing a team

• Hands-on experience building and optimizing paid search and paid social campaigns

• Deep working knowledge of Google Ads, Meta Ads Manager; experience with TikTok and other digital advertising platforms

• Experience overseeing campaign execution, optimization, QA, and performance analysis

• Experience with technical support, platform implementation, configuration, migrations, troubleshooting, ticket workflows, and client escalations

• Strong understanding of digital advertising platform changes, industry trends, and the ability to translate them into practical guidance for operational teams

• Strong analytical and problem-solving skills, with the ability to identify operational issues and implement effective improvements

• Demonstrated ability to balance established standards with thoughtful flexibility, using sound judgment to make client and business appropriate decisions

• Excellent communication, collaboration, and leadership skills, with the ability to work effectively across teams and levels of the organization

This position will report into the Lafayette, LA office on a hybrid schedule. Drive Auto is a data-driven marketing and technology company helping automotive dealerships reach in-market shoppers and achieve measurable growth. Our collaborative team combines proprietary data, innovative technology, and digital marketing expertise to shape the future of automotive advertising.

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.