Senior Omnichannel Product Lead – AI-Driven Commerce

Big 5 Sporting Goods; El Segundo (CA); On-site; USD 140,000 - 160,000; Full time

Job summary

Big 5 Sporting Goods is seeking a Senior Product Manager to own the customer experience across its digital and omnichannel commerce ecosystem. You will drive strategy and execution to connect marketing, website, and in-store touchpoints into a seamless journey—from discovery and buy-online-pickup-in-store to fulfillment and post-purchase.

Reporting to the Director of eCommerce, you will shape AI-enabled personalization, collaborate with engineering, design, merchandising, marketing, store

Qualifications

• 7+ years in product management focusing on ecommerce or omnichannel commerce.
• Strong knowledge of omni-channel customer journeys and platform ecosystems.
• Experience aligning strategy with engineering and design.
• Excellent communication skills for executive stakeholders.

Responsibilities

• Set the strategy: Own the product strategy and roadmap for the omnichannel customer experience, translating business goals into a prioritized, outcome-driven plan.
• Own the journey: Design and ship connected experiences from digital to in-store across full funnel (martech, search, discovery, PDP, cart, checkout, fulfillment, BOPIS/ship-from-store, returns).
• Shape the tech: Partner with engineering and architecture for build-vs-buy and platform decisions across martech, commerce, search, OMS, and payments; migrate to a fully composable architecture.
• Apply AI with judgment: Identify and deploy AI where it moves the needle (personalization, search, recommendations) with cost and risk awareness.
• Be metrics-driven: Define key metrics (conversion, AOV, repeat, margin, CSAT) and use experiments/analytics to drive decisions.
• Lead cross-functionally: Align merchandising, marketing, store ops, supply chain, and technology on a shared roadmap and clear tradeoffs.
• Drive the business: Build the business case for major investments and present to senior leadership.

Skills

Product strategy

Roadmap ownership

Omnichannel commerce

AI/personalization

Executive communication

Cross-functional leadership

Job description

Big 5 Sporting Goods is seeking a Senior Product Manager to own the customer experience across its digital and omnichannel commerce ecosystem. You will drive strategy and execution to connect marketing, website, and in-store touchpoints into a seamless journey—from discovery and buy-online-pickup-in-store to fulfillment and post-purchase.

Reporting to the Director of eCommerce, you will shape AI-enabled personalization, collaborate with engineering, design, merchandising, marketing, store