Senior Product Manager, CRO & Growth (Fintech, Remote)

Owl Ventures; Atlanta (GA); Hybrid; USD 160,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, vision, and HSA match

Paid life insurance

401k match

Unlimited PTO

Holidays and bonus holidays

Mental health resources

1:1 financial planners

Fertility healthcare

Parental and caregiving leave

Flexible WFH

Kitchen & meals

Job summary

Greenlight is hiring a Senior Product Manager, Conversion Rate Optimization, to own the conversion journey from ad click to first purchase. You will define the CRO roadmap, lead high-velocity experiments, and optimize how plans are presented to boost signups and paid conversions.

The role requires 6–8+ years in product/growth, deep CRO expertise, and hands-on use of Optimizely, GTM, Segment, Mixpanel and GA4. A collaborative, cross-functional leadership style is essential.

Qualifications

• 6 to 8+ years in product management, growth or CRO with consumer website acquisition experience.
• Proven CRO track record with experiment-driven gains across signup/onboarding funnels.
• Strong paid marketing knowledge: landing page strategy and funnel stages.
• Customer-first UX experience backed by research and testing.
• Hands-on experience with Optimizely or comparable platform; backlog management and results interpretation.

Responsibilities

• Own the full-funnel CRO roadmap for paid traffic aligned to registration and paid-subscription targets.
• Match landing pages to ad intent and tailor messaging by segment/source.
• Lead multi-channel acquisition testing strategy with Growth teams.
• Identify drop-off with funnel analytics and user research.
• Streamline landing-to-registration and KYC flows with trust signals.
• Improve plan presentation and pricing presentation for better decisions.
• Build and prioritize an experiment backlog based on impact, effort, confidence.
• Design and run statistically sound A/B and multivariate tests across funnel stages.
• Share results to inform Product, Marketing, Brand and Lifecycle strategy.
• Define tracking from landing to activation and ensure clean data flows.

Skills

CRO strategy

A/B testing

Multivariate testing

Paid media optimization

SQL

Mixpanel/GA4

GTM/Segment

Cross-functional leadership

Product management

Communication to leadership

Tools

Optimizely

GA4

Mixpanel

GTM

Segment

Job description

Greenlight is hiring a Senior Product Manager, Conversion Rate Optimization, to own the conversion journey from ad click to first purchase. You will define the CRO roadmap, lead high-velocity experiments, and optimize how plans are presented to boost signups and paid conversions.

The role requires 6–8+ years in product/growth, deep CRO expertise, and hands-on use of Optimizely, GTM, Segment, Mixpanel and GA4. A collaborative, cross-functional leadership style is essential.