Senior Product Manager, Conversion Rate Optimization

Greenlight; United States; Remote; USD 160,000 - 210,000; Full time

Benefits offered by this job

Discretionary bonus

Equity rewards

Medical benefits

401K match

Job summary

Greenlight is seeking a Senior Product Manager for Conversion Rate Optimization to own how visitors convert into paying customers. You will lead the CRO roadmap, run a high-velocity experimentation program, and optimize the presentation of plans and products to sign up more families.

This role reports to the Senior Director of Product, Product Led Growth. Our salary stance notes market-based compensation with a discretionary bonus, equity, medical benefits, 401K match, and more.

Qualifications

• Experience leading CRO programs and experimentation at scale.
• Strong collaboration with cross-functional teams.
• Ability to translate CRO insights into product improvements.

Responsibilities

• Define the CRO roadmap and run high-velocity experiments.
• Improve how plans and products are presented to increase signups.
• Own conversion journey from ad click to first purchase.
• Report to Senior Director of Product, Product Led Growth.

Skills

CRO strategy

Experimentation program

Roadmap development

Job description

Greenlight is a family technology company on a mission to help families raise financially smart kids and navigate life together. Its suite of products — including the Greenlight app, debit card, Safe Family GPS trackers, and Family Hub — brings together financial tools, safety features, and everyday family management in one connected experience. Designed for busy families who want convenience without compromise, Greenlight continues to innovate alongside the evolving needs of modern life. Today, more than 6.5 million family members trust Greenlight to stay in sync.

At Greenlight, we're here to make the day-to-day easier and futures brighter, so families can spend less time managing life, and more time living it. That's why we get out of bed every morning.

Greenlight is hiring a Senior Product Manager, Conversion Rate Optimization to own how visitors, especially those from paid media, become paying customers. You will own the conversion journey from ad click and landing page through plan selection, registration, KYC, onboarding and first purchase on greenlight.com.

This role combines CRO strategy (what the customer sees and why) with product execution (getting experiments built, launched and measured correctly). You will set the CRO roadmap, run a high-velocity experimentation program, and improve how our plans and products are presented so more families sign up and pay.

This role reports to the Senior Director of Product, Product Led Growth.

Our stance on salaries: Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.

The estimated base pay range for this position in (NY, CA, WA): $160,000 - 210,000

The estimated base pay range for this position in (CO): $160,000 - 200,000

Who we are: It takes a talented team to aim for a mission like ours. We're looking for people who ask "is it bold enough?" People who bring their real selves to the table and push the people around them to do the same. We win by never hesitating to jump in, offer a hand, or share the credit, because we know we're stronger together than apart. And through all of it, the mission stays the thing we measure ourselves against: are we doing right by the families counting on us?

Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.

Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email [e-mail].

Greenlight is a family technology company on a mission to help families raise financially smart kids and navigate life together. Its suite of products — including the Greenlight app, debit card, Safe Family GPS trackers, and Family Hub — brings together financial tools, safety features, and everyday family management in one connected experience. Designed for busy families who want convenience without compromise, Greenlight continues to innovate alongside the evolving needs of modern life. Today, more than 6.5 million family members trust Greenlight to stay in sync.

At Greenlight, we're here to make the day-to-day easier and futures brighter, so families can spend less time managing life, and more time living it. That's why we get out of bed every morning.