Senior Product Manager, Activation Platform & CDP

Realtor; Austin (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Realtor.com® in Austin seeks a Lead Product Manager for Activation Platform to own the CDP strategy and roadmap, powering personalized experiences across website, app, email, push, and paid media. You will partner with Engineering, Data Science, CRM, and Marketing Ops to build scalable data infrastructure enabling non-technical teams to self-serve and accelerate personalization across channels.

This highly strategic role reports to executives and shapes how consumer intelligence is activated at

Qualifications

• 10+ years product management, with data platforms or marketing tech ownership.
• Experience evaluating and managing third-party SaaS at scale.
• Understanding of data architecture patterns: CDP, identity resolution, real-time activation.
• Ability to work with Engineering, Data Science, and Marketing Operations to deliver self-serve capabilities.
• Strong data literacy: SQL, data modeling, KPI frameworks, and model integration.
• Experience with marketing execution platforms and CDP data orchestration.
• Track record of managing complex vendor relationships and contracts.
• Strategic mindset for scalable platform roadmaps across domains.
• Excellent communication and stakeholder management.
• Bachelor’s degree or equivalent.

Responsibilities

• Own the CDP end-to-end: onboarding and integration across teams.
• Design and deliver a unified consumer view for technical and non-technical users.
• Enable self-serve audience creation, journey orchestration, and data exploration.
• Drive cross-channel continuity between on-site and email/push/in-app.
• Manage vendor engagements, negotiations, and platform governance.
• Articulate roadmap with measurable impact to leadership and secure investment.

Skills

Product management

Data platforms

Marketing technology

Data orchestration

SQL

Data modeling

Vendor management

Communication

Stakeholder mgmt

Cross-functional collaboration

Education

Bachelor’s degree or equivalent experience

Tools

Braze

Cordial

Iterable

Snowflake

Twilio Segment

Amplitude

Auth0

Job description

Realtor.com® in Austin seeks a Lead Product Manager for Activation Platform to own the CDP strategy and roadmap, powering personalized experiences across website, app, email, push, and paid media. You will partner with Engineering, Data Science, CRM, and Marketing Ops to build scalable data infrastructure enabling non-technical teams to self-serve and accelerate personalization across channels.

This highly strategic role reports to executives and shapes how consumer intelligence is activated at