Activation Platform Lead: CDP & Personalization Engine

News Corp; Austin, Northern (TX, KY); Hybride; USD 140 000 - 190 000; Plein temps

Résumé du poste

Realtor.com is seeking a Lead Product Manager for Activation Platform in Austin, TX, to own the CDP strategy and roadmap. You will bridge data infrastructure with consumer touchpoints across website, app, email, and campaigns.

This role collaborates with Engineering, Data Science, CRM, and Marketing to democratize data access and accelerate personalization. You will drive cross-functional programs, vendor partnerships, and platform governance while shaping the activation strategy at scale.

Qualifications

• 10+ years of product management experience, with focus on data platforms and marketing tech.
• Experience evaluating, implementing, and managing third-party SaaS products at scale.
• Strong understanding of CDP concepts: identity resolution, data modeling, real-time activation.
• Excellent communication and stakeholder management to influence leadership.

Responsabilités

• Own the CDP end-to-end: onboarding and integration with existing systems across teams.
• Build a unified, trusted data layer and actionable consumer profiles for technical and non-technical users.
• Enable self-serve audience creation, journey orchestration, and data exploration without heavy engineering tickets.
• Drive cross-channel continuity to ensure on-site experiences align with email, push, and in-app campaigns.
• Manage vendor relationships, including RFPs, evaluations, contracts, and external services.
• Evangelize the platform roadmap to leadership and secure alignment and investment.

Connaissances

Product management

Data platforms

Marketing technology

Data orchestration

SQL

Stakeholder management

Cross-functional collaboration

Formation

Bachelor's degree or equivalent experience

Outils

Braze

Cordial

Iterable

Snowflake

Auth0

Description du poste

Realtor.com is seeking a Lead Product Manager for Activation Platform in Austin, TX, to own the CDP strategy and roadmap. You will bridge data infrastructure with consumer touchpoints across website, app, email, and campaigns.

This role collaborates with Engineering, Data Science, CRM, and Marketing to democratize data access and accelerate personalization. You will drive cross-functional programs, vendor partnerships, and platform governance while shaping the activation strategy at scale.