Senior Lifecycle Marketing Lead for CRM Growth

News Corp; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401(k) with match

Tuition reimbursement

Volunteer time off

Office snacks

Job summary

Realtor.com is seeking a Senior Lifecycle Marketing Manager in Austin, TX to lead CRM strategy for Owners and Sellers, owning end-to-end product vision and revenue growth.

You will collaborate with Marketing DevOps, Data Science, and Engineering to deliver campaigns across email, push, and in-product messages, driving engagement and monetization.

The role emphasizes a data-driven, commercially-minded product leader who balances innovation with disciplined execution, in a high-performance culture.

Qualifications

• 5+ years in marketing and product roles.
• Experience with email, push notifications, and in-product surfaces.
• Omnichannel CRM strategy experience using segmentation.

Responsibilities

• Own CRM strategy and 30+ campaigns across email, push, and in-product messages.
• Define growth roadmap to increase engagement, retention, and revenue.
• Collaborate with cross-functional teams to launch campaigns and report on outcomes.
• Prioritize initiatives and track KPIs like revenue and lifetime value.
• Lead CRM squads and manage day-to-day execution.

Skills

CRM strategy

Email marketing

Push notifications

Product management

Cross-functional leadership

Data-driven decision making

Education

Bachelor's degree in marketing, business, or analytics

Tools

Braze

Cordial

Job description

Realtor.com is seeking a Senior Lifecycle Marketing Manager in Austin, TX to lead CRM strategy for Owners and Sellers, owning end-to-end product vision and revenue growth.

You will collaborate with Marketing DevOps, Data Science, and Engineering to deliver campaigns across email, push, and in-product messages, driving engagement and monetization.

The role emphasizes a data-driven, commercially-minded product leader who balances innovation with disciplined execution, in a high-performance culture.