CDP & Activation Platform Lead

Realtor.com; Austin (TX); Hybrid; USD 180,000 - 230,000; Full time

Job summary

Realtor.com is seeking a Lead Product Manager for Activation Platform to own the strategy and roadmap for the Customer Data Platform (CDP). You will bridge data engineering and marketing to deliver a unified consumer view across website, app, email, push, and paid media.

You will partner with Engineering, Data Science, CRM, Marketing Operations and other teams to democratize data access, accelerate personalization, and drive value.

Qualifications

• 10+ years of product management experience, with at least 3 years owning data platforms or marketing tech infrastructure.
• Experience evaluating, implementing and managing third-party SaaS products at scale.
• Understanding of data architecture patterns including CDP models, event streaming, identity resolution, and real-time activation pipelines.
• Proven ability to work across Engineering, Data Science, and Marketing Operations to deliver platform capabilities that non-technical users can self-serve.
• Strong data literacy; proficiency with SQL, data modeling, KPI frameworks, and collaborating with data science on model integration.

Responsibilities

• Own the CDP end-to-end: lead onboarding and integration of third-party CDP with existing systems and cross-functional work streams.
• Design and deliver a trusted, unified data layer that powers personalized consumer experiences.
• Enable self-serve audience creation, journey orchestration, and data exploration without heavy engineering tickets.
• Ensure cross-channel continuity between on-site experiences and email/push/in-app communications.
• Manage vendor relationships: contract negotiations, performance reviews, and ongoing platform governance.
• Articulate the platform roadmap to executives and secure alignment and investment.

Skills

Product management

Data platforms

Vendor management

Cross-functional collaboration

SQL

Roadmapping

Stakeholder management

Education

Bachelor’s degree

Tools

Braze

Cordial

Iterable

Snowflake

Twilio Segment

Amplitude

Auth0

Job description

Realtor.com is seeking a Lead Product Manager for Activation Platform to own the strategy and roadmap for the Customer Data Platform (CDP). You will bridge data engineering and marketing to deliver a unified consumer view across website, app, email, push, and paid media.

You will partner with Engineering, Data Science, CRM, Marketing Operations and other teams to democratize data access, accelerate personalization, and drive value.