Senior Product Enablement Lead: Value & GTM Strategy

Hightouch; New York (NY); On-site; USD 140,000 - 230,000; Full time

Benefits offered by this job

Equity compensation (ISO options)

Early exercise

10 year post-termination exercise

Job summary

Hightouch is seeking a Senior Product Enablement Manager to shape how we define, communicate, and prove customer value across GTM motions. You will craft value narratives, build a canonical use-case library, and map ICPs to proof points, enabling sellers to articulate business impact and close deals more effectively.

You will partner with Product, Marketing, Sales, and Solutions Engineering to define readiness criteria, positioning for launches, and cross-functional workflows that scale with

Qualifications

• 7+ years in product marketing, product enablement, solutions marketing, or an adjacent go-to-market function, with substantial time spent on positioning and messaging for technical products.
• A track record of authoring frameworks, not just producing collateral. We will ask you to walk us through positioning work you originated and what it did to the business.
• Direct experience with products sold to both technical and business buyers. Martech, data infrastructure, analytics, or data warehousing is a strong plus.
• Evidence that sellers actually used what you built.
• Fluency in a qualification methodology (i.e. MEDDPICC)
• Comfort operating across functions without authority over them.

Responsibilities

• Author value frameworks for GTM and buyer economics that are defendable in procurement discussions.
• Build the canonical use case library mapping ICP to pain to product to proof points for internal teams.
• Turn frameworks into narrative conversations, including discovery paths and qualification criteria.
• Define release positioning and go-to-market answers for launches and new features.
• Document capability boundaries to prevent over-promise and confusion during sales cycles.
• Define and measure the readiness bar per product and collaborate with field leaders to certify it.

Skills

Product marketing

Product enablement

Solutions marketing

Go-to-market

Positioning & messaging

Cross-functional collaboration

Framework authoring

MEDDPICC

Seller enablement

Job description

Hightouch is seeking a Senior Product Enablement Manager to shape how we define, communicate, and prove customer value across GTM motions. You will craft value narratives, build a canonical use-case library, and map ICPs to proof points, enabling sellers to articulate business impact and close deals more effectively.

You will partner with Product, Marketing, Sales, and Solutions Engineering to define readiness criteria, positioning for launches, and cross-functional workflows that scale with