Data Strategy Lead for Digital Transformation

Publicis Sapient; Boston (MA); Hybrid; USD 175,000 - 250,000; Full time

Benefits offered by this job

Inclusive workplace

Learning opportunities

Competitive compensation

Flexible work arrangements

Health benefits

Paid leave & holidays

Wellness program

Job summary

Publicis Sapient is seeking a Senior Principal, Data Strategy in Boston to drive data-driven transformation for clients worldwide. You will lead learning agendas, data strategy, and activation across campaigns, working with digital directors, planners, and partner agencies.

The role emphasizes building data-driven learning, securing approvals, and expanding data partnerships across 1P/2P datasets. A strong leadership presence and hands-on strategy execution are required for success in this

Qualifications

• Strong data and data-driven marketing knowledge, able to translate requirements into learning agendas and strategies.
• Knowledge of data types, sources, and data quality; expertise in activation and measurement.
• Excellent storytelling and communication; ability to simplify complex concepts.

Responsibilities

• Lead the definition of Digital, Data and Technology learning agendas.
• Define audience framework and data strategy for each brand and portfolio.
• Grow use of DMP and CDP in data-driven use cases and campaigns.
• Lead the activation of data-driven marketing solutions across agencies.

Skills

Data strategy

Data-driven marketing

Storytelling

Audience framework

Team leadership

Client relationships

Education

MBA or equivalent

Bachelor’s degree

Tools

DMP

CDP

Analytics platforms

CRM systems

Job description

Publicis Sapient is seeking a Senior Principal, Data Strategy in Boston to drive data-driven transformation for clients worldwide. You will lead learning agendas, data strategy, and activation across campaigns, working with digital directors, planners, and partner agencies.

The role emphasizes building data-driven learning, securing approvals, and expanding data partnerships across 1P/2P datasets. A strong leadership presence and hands-on strategy execution are required for success in this